Market Mix

MARKETING MIX
(Samsung Gear Icon X Ear Buds)

Introduction
Marketing mix is the promotional activities in any business as it set
the right product at the right place, at the right time, and at the
right price. The major problem arise that there is need to manage
all these in a systemic way. Because, marketing preventatives or
sales team is required to know all aspects.

Product
product is an item which is created or produced to satiate the need
of the ultimate consumer the product can be good or service.
Samsung gear icon X ear buds has fix life cycle which includes
introductory, growth, maturity and declining stage. when such
product goes to the declining stage then the company renovate it
so that more demand can create.

Price
It is the key component of marketing mix strategy as it is the
amount where is willing to pay for the product. This is the factor by
which company can set the price of Samsung gear icon X ear buds
and try to make profit. Modification in price of such product lead to
impact the sales and demand of the product.

Place
It is also main component for product distribution. Such place must
be approachable to the potential buyer. And it may possible after
deep research on the market.

Promotion
It is foremost component in the marketing promotional
activities creates the awareness about the Samsung gear
icon X ear buds in front of public. Promotion consists of
different elements such as: public relation, sales
organisation, advertising, press release, sales promotion.
 Advertising are of two types

REFERENCES
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squares structural equation modeling in marketing research.
Journal of the academy of marketing science. 40(3). pp.414-433.
Tuli. K. R., Kohli. A. K. and Bharadwaj. S. G., 2007. Rethinking
customer solutions: From product bundles to relational
processes. Journal of Marketing. 71(3). pp.1-17.
Vargo. S. L. and Lusch. R. F., 2008. Why “service”?. Journal of the
Academy of marketing Science. 36(1). pp.25-38.