Swot Analysis of Next Clothing Market

A marketing opportunity is a sales-accepted lead that has been qualified as being in need of your product or service. A sales representative determines that there is an opportunity to sell to this individual or company.

Introduction:
Ecommerce relates to the purchasing and selling of products and services over the internet. Our
selected e-commerce website is Next which is the largest retailing company. Out of the other ten
websites I selected NEXT because it holds a great market position and since its launch it has
been producing the fashionable products at reasonable prices with effective delivery. The
following study will give an overview of Next clothing market, Swot Analysis ,ways to
advertise the brand which includes social media, Internet marketing etc. and development of
marketing techniques with the goal of increasing the NEXT's sales and market share.
E-commerce website:
NEXT plc is an elevated multi-channel store established in the United Kingdom that sells a
variety of fashion items, including apparel, accessories, and home goods. The company's
products have been developed in-house by a specialized team, ensuring exceptional quality with
a fashionable edge that offers good value for money. The company's headquarters are in
Enderby, and it has over 540 retail locations across the United Kingdom. The company operates
the NEXT directory, which is a home online store and catalogue with around 4 million monthly
customers. Personal style, high quality, and reasonable price are all hallmarks of the NEXT
brand(Thompson ,2017).The audience perceives the brand as high quality at a cheap price
because everything in the outlets is marked 'NEXT,' and that no other brand is sold within the
outlets(Schilbach,2022). To evaluate internal and external environment of the company Swot
analysis is discussed below:

Framing Market Opportunity: The reason for selecting this business is that it provides a huge
variety of product range to satisfy its customers. Moreover, their marketing strategy has been
constant since their launch and they target the same market.
SWOT Analysis:
Strengths: The NEXT Brand offers to the general market's upper tier. Personal Style, Quality
Product, and Reasonable Price are all well-known benefits. The key to NEXT's profitability is
that it creates and sells its own products under its own label. It provides excellent customer
service when it comes to social engagement. The day delivery service distinguish it from other
stores(Zentes,2011)
Weakness: However, loyal customers are often obliged to purchase at competitors of NEXT
PLC. This fault stems from a lack of comprehensive product range. The corporation entrusts its
delivery services to a third party, which leads to failure or error. In terms of technology and
consumer understanding, the company is falling behind its competitors.

Opportunities: The corporation may improve its cutting-edge technologies by exporting it to
become more creative, and by forming alliances with internet start-ups such as Net-a-Porter. The
corporation can also enhance its delivery companies by enlisting the help of a more dependable
and trustworthy third-party courier service(Wigley,2011). NEXT PLC should pay great attention
to moments of societal reappraisal in order to maximize profits. Generating with synthetic fibers
and environmentally sustainable raw materials is an excellent approach to boost long-term
revenue while also boosting the company's socially responsible image.
Threats: Elevated retail rivals who use trying to cut technologies to effectively reach out to
customers. Clothing retailers, and also clothing stores, operate in a very competitive
environment(Schilbach,2022). The marketplace is packed, and more entrants from the main land
continue to arrive. Client satisfaction is low due to competition' more or less probable offerings
in clothes (men's and women's) and accessories(Michaelidou,,2006).
Customer Interface:
Next website includes the homepage which has different categories for Women, Men and kids
displaying clothing. Next the brand has its own logo on the top of page. While scrolling down we
have accessibility of finding a store, chatting with moderator, and creating an account. For the
payment the products are routed through the website. They also offer credit facility for UK
online clients called nextpay. The orders placed online are fulfilled by the warehouse. Our supply
chain is efficient and flexible due to our warehouse and logistics services. There are eight UK
warehouses, seven UK depots, and one UK distribution center. Two international centers offer
cost-effective services delivery to our consumers in the online and retail worlds he payment
process is quite easy. You can make payment through debit cards or paypal and the item is
delivered at your door step. (Schilbach,2022).

Market Communication:
The next website displays different clothing, accessories and home decor. They have provided
their social media accounts of Facebook, twitter and Instagram. Social media is, without a doubt,
an excellent instrument for promoting your company's brand. You can use social media to
promote interesting information who does not have a strong sale but yet seems to have
something insightful. A great way to promote the products is through online marketing. Next
online sale increases the overall revenue. The website shows the clearance bar where all the sale
items are displayed.
The advertising banner for summer is also a great way to promote things. Brands such as Next
uses techniques like video marketing, social media, internet to promote their products. NEXT plc
can utilize a variety of promotion tactics to promote the supplied market strategies, including
newsletters, personal emails, and mobile messaging to its customers(Wigley,2011).
. In addition, the corporation might use Personal Relationship (PR) promotion tactics to launch
these marketing strategies. A strong brand marketing plan will gain traction over time, builds on
past successes to grow its power and authority among target groups(Marciniak,2004).

Implementation:
Place: Next store was established in UK. In the United Kingdom, Next presently has over 500
locations. They do have international stores but they don’t provide international shipping. People
living in the UK can place order through their websites however, others can be benefitted by
their international stores.
Customer Service: Customer service necessitates a thorough understanding of your company's
operations as well as a desire to help clients. The website of next provide several options to reach
customer service, such as phone, emails, chat, and having customer care call you(Wigley,2011).
Payment method: Next offers variety of ways to make payment. Direct Debit payments will be
credited to your bank within one working day. Visa, Visa Electron, MasterCard, Maestro, and
American Express are among the main card transactions accepted(Pujani ,2011).The cards must
be authorized to the address associated with your Next Account. Next has been set up as a payee
in most internet banking services. Next accepts Next Gift Cards and eVouchers for payment via
SelfServe and by logging in to My Account and choosing 'giftcard payment(Marciniak,2004).
Conclusion:
In a steady and growing market, Next retains a strong position. Since beginning, their business
model has remained similar, concentrating on the very same key population with high-quality,
affordable fashion companies(Bagsarian,2001). Next has a well-established brand and clientele,
indicating the marketing strategy's efficiency. Next has become an advocate for progressive
change, adopting new distribution channels and technology. While their current approach has
treated them well, it might profit from certain optimization to ensure they stay at the top of the

clothing market and above of rivals which may challenge their place through more targeted
advertising methods.
References:
Thompson, J. and McLarney, C., 2017. What effects will the strategy changes undertaken by
next Plc have on themselves and their competition in the UK Clothing Retail Market?. Journal
of Commerce and Management Thought, 8(2), p.234.
Zentes, J., Morschett, D. and Schramm-Klein, H., 2011. Online Retailing and Multichannel
Retailing. In Strategic Retail Management (pp. 71-91). Gabler Verlag.
Wigley, S.M., 2011. A conceptual model of diversification in apparel retailing: the case of Next
plc. Journal of the Textile Institute, 102(11), pp.917-934.
Michaelidou, N. and Dibb, S., 2006. Product involvement: an application in clothing. Journal of
Consumer Behaviour: An International Research Review, 5(5), pp.442-453.
Pujani, V., 2011. Use of ecommerce websites in developing countries. World Academy of
Science, Engineering and Technology, 78, pp.790-795.
Marciniak, R. and Bruce, M., 2004. Identification of UK fashion retailer use of Web
sites. International Journal of Retail & Distribution Management.
Bagsarian, T., 2001. E-commerce: The growth of private company exchanges. New Steel, 17(3),
pp.22-25.

Schilbach, A., 2022. Analysis to NEXT PLC. [online] Grin.com.
Available at: <https://www.grin.com/document/102251> [Accessed 28 March 2022].