Analysing Market Based Opportunities in Kuwait

Running head: ANALYSING MARKET BASED OPPORTUNITIES
ANALYSING MARKET BASED OPPORTUNITIES
Name of the Student
Name of the University
Author Note

1ANALYSING MARKET BASED OPPORTUNITIES
Answer to Question 1
The organizations which plan to enter a new market area need to analyse the external
environment which can help them to take decisions regarding the policies that are formed.
The resources that are provided by the country in which the companies operate play an
important role in the operations and profitability as well. The discussion is mainly based on
the analysis of the marketing environment in Kuwait and the resources that need to be
acquired by the companies in order to operate in the country. Kuwait is a Middle Eastern
country which is bordered by countries like, Iraq and Saudi Arabia. The country became
independent in 2011 from the various forces (Abdulla,Naser and Saeid2014). The different
external factors in the country are able to affect the ways by which the company formulates
different strategies. The political situation which prevails in the country is quite disturbing in
nature. The different political parties that are present in the country affect the policies that are
made by the government. The most important industry in Kuwait is oil production. The
economic factors situation of the country also affects the ways by which the organizations
plan to operate in Kuwait. The country had a closed economy which was reluctant to allow
high levels of foreign direct investment. The entry of new organizations and industries was
also not quite easy in this case (Adegbite et al. 2018). The reforms in the economy have taken
place later on which had led to the increase of foreign investment and improvement of the
infrastructure of the country. The social factors of Kuwait are based on the entry of
expatriates who are living in the country for the purpose of improving living standards. The
local people of the country are not satisfied with the huge entry of expatriates from other
countries. The technological environment in Kuwait is based on the transfer of technology
with the help of Central Bank of Kuwait. The country has not taken any aids from the other
countries for technological development. The environmental situation of the country has been
disturbed by the pollution that has been caused by the oil spills in many parts of Kuwait (

2ANALYSING MARKET BASED OPPORTUNITIES
Albrecht et al. 2015). The health of local citizens has also been affected due to the extreme
levels of pollution that have been caused due to the oil spills in different areas. The laws that
are enforced by the government of Kuwait have been helpful for managing the wages and
salaries of the employees. The laws are followed quite strictly by local citizens and the
organizations which operate in the country.
The economy of Kuwait has been able to depict an effective performance in the recent
years which has been helpful for the entry of new organizations in the market. The steps that
have been taken by the government of the country has also been helpful in the creation of
new business based opportunities. The expatriates of the company are the most important
resource for the successful operations in the country. The improvement of organizational
operations plays an important role in the competitive market. The services and products that
are offered by the company are important for the competitiveness in the market (Azhar 2014).
The government of Kuwait has introduced a regulation where the organizations are
not liable to pay taxes for the income that is gained by them within the market. The resources
that are possessed by the company are important for its successful competitive position. The
external factors of Kuwait have depicted that the country has become open to the different
business organizations which plan to enter the market. The organization can thereby take
advantage of the situation and enter the market in such a manner which help in providing the
competitive position that it requires. The human resources that are developed by the company
will play the most important role in the operations (Biygautane, Hodge and Gerber 2018).
The company will be able to create the human resources by recruiting suitable people
from the country in different positions within the organization. This will be helpful for the
company to become successful in the market. The strategies which are developed by the
company for operating within the market will be effective in maintaining the competitive