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(solved) Marketing Plan- Assignment

Added on - 23 Nov 2020

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MARKET PLAN
BACKGROUNDMarketing plan will be including all major sections ruling out for expanding companyintoinmarket or increasing profits and customers as well. Marketing is the main essence of firmthat is enabling them to introduce new products or expandingtheir existing product or servicenew market. So,in this current report,Royal Children Hospitalmarketingplan will be producedincluding marketanalysis, macro and micro environmentanalysisand also the key objective ofmarketing.Further in this report that is based on marketing plan of Royal Children Hospitalwhich is famous hospital in Melbourne giving quality and best service to children so that trust ofparents could be gained.The hospital is providing complete range of services to children withincluding clinical servicesand promotion of health care so that programs for preventions couldalso be included within. Currently,it is dealing with speciality of children hospital having itscentre in both Melbourne and Victoria with about 334 beds in total.UNDERSTANDING MARKETMicro environmentThese are factors whichisareaffecting business from within the industry or companyitself and their ability to serve customers. Micro environment factors are generally withinthecompany or external part of organisation like its policies, employees, management and productswhich they are selling. Micro environmental factors of Royal Children Hospital will be affectingtheir growth and profitability as hospital is also working as trauma centre in Victoria, cardiac andliver transplantation. The major factor could be number of bed within hospitalas it will beincluding to change the policies and procedures of firm on larger terms. So,for analysing microenvironment factors and its effect on Royal Children Hospital,Porter’s 5 forces modeland BCGmatrix will be done.Porter’s 5 forces modelPorter’s five forces modelisanimportant tool foranalysing and understanding which thefactors which could be driving are to shape the competitive advantage of company withinmarkets and industry.This could be helpful and used to make and modify strategiesandas wellaspolicies for organisation in order to improve profits of firm in competitive markets.Power of supplier1
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