Market Planning and Control for Excelsior Clothing

Running head: MARKET PLANNING AND CONTROL
Market Planning and Control
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Author’s Note

MARKET PLANNING AND CONTROL
1
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Target Market Analysis...............................................................................................................2
Product Strategy and Brand Positioning......................................................................................5
Product.............................................................................................................................................6
Price.................................................................................................................................................6
Place.................................................................................................................................................7
Brand Promotion..............................................................................................................................7
Product Life Cycle...........................................................................................................................7
Financial Plan..............................................................................................................................8
Distribution Strategy..................................................................................................................10
Promotional Strategy for the Business......................................................................................10
Schedule for Marketing Plan.....................................................................................................10
Monitoring the Strategies..........................................................................................................11
Reference.......................................................................................................................................12