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MARKET PLANNING AND CONTROL
branded as Great Walking Apparel in order to arouse interest among the clients, thereby,
facilitate their purchasing behaviors and increase sales consistently (Romsdal, Strandhagen &
Dreyer, 2014).
Recent history
The recent history of the company is about its approach towards online selling where the
new merino fiber based clothing would be introduced for meeting the needs of people involved
in adventure clothing. Moreover, the entirely new brand name for the products sold, i.e., Great
Walking Apparel, has further helped in grabbing the attention of customers. The company has
been quite profitable, considering the fact that there is good flow of cash and all the products’
orders must be placed three months before delivery (Morgan, 2015). This has allowed the
company to deliver more and more products on time, which raised the level of customer
satisfaction too. Moreover, the online selling also created convenience for the customers to make
purchases.
Success factors
The success factors are based on the robust financial structure of Excelsior Clothing
Company, NZ and also the cultural awareness that has been spread all over the community. It has
been found that with the growing population and New Zealand becoming more and more
ethnically diverse, there are many multilingual people, thereby, increasing the travel and tourism
activities too. The employment patterns and international trade activities have changed
furthermore, which has created scopes and opportunities to more people to know about the
online selling of Great Walking Apparel goods (Queiroz & Oliveira, 2014). The suitability of the
products with the culture and weather conditions have also made people aware of the products

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