Market Planning Assignment Solution

MARKET PLNNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1. Marketing objectives and strategy...........................................................................................1
2. Marketing implementation plan...............................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing defined as set of institution, processes for creating, communicating,
exchanging and delivering value for customer, clients and society at large level. The present
report is based on the business activities of Cadbury as this deals with manufacture, beverages
and distribution of branded chocolates.
However, present report has covered the activities as to marketing objective, strategy and
implementation plan that aids to carry out business activities systematically.
1. Marketing objectives and strategy
Introduction
Cadbury is the world largest confectionery company. It is enterprise that deal with
activities as to manufacture, market, distribution of branded chocolates and beverages that brings
smile to million of consumers in 180 countries. On the other hand, Cadbury has adopted its
vision into action and this is the strategic plan of the company. This is enterprise that deals with
complete range of commodities as candy brands, portfolio of gum and chocolate. It is the entity
that has maintained its constant values that has inspired in business and also assist in brand in
their corporate responsibility.
Marketing objective-
Cadbury is leading firm in the food products as this reach to all segments of society.
Therefore, enterprise work as to offer products to customer on different occasion or festivals. It
is entity that provides its products from small stores to departmental stores through their quick
distribution channel. It is an enterprise that is focusing over to conduct effective advertisement
campaign that can make commodes popular among the clients.
Marketing strategy
To increase the sales, Cadbury needs to undertake range of marketing activities before
deciding upon the best way to encourage the purchase of the commodities. Therefore, the main
aim of this enterprise is to have long term intention of the business whereas corporate objectives
are specific term to achieve the aims. This is firm that has taken various initiatives to maintain
the effective distribution and brand equity to provide commodities to its customers. It is
enterprise that uses the effective distribution channel that creates competitive edge and to reach
out the market to provide the commodities. Therefore, the product of this enterprise provides at
the small and big cities and town through quick distribution channel.
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