Added on -2020-11-23
We will cover marketing and its activities, market segment, marketing principles, marketing mix, market research, and e-marketing. Use of market analysis tools and techniques. Marketing plays a key role in increasing the sales and profitability of the company. Here, we discuss Sunrise Stores which is a small retail firm that offers grocery products to customers. Market analysis is also done by using various tools and techniques as well as the way in which firm manage their online image is defined. Findings of market research and analysis is interpreted and present in this project. It involves the coordination of 4 components which are called 4P's of marketing.
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The conclusion of the research is classified into two categories namely Primary and Secondary research. Assessing marketing principles and techniques in the context of Sunrise Stores which is a small retail firm that offers grocery products to customers. The report covers marketing and its activities, market segment, marketing mix, market research, and e-marketing. With the help of these techniques, it becomes easier for Sunrise Store to identify the existing problems and then formulate strategies accordingly. According to the mentioned report, it can be concluded that marketing plays a key role in increasing the sales and profitability of the company. Findings of market research and analysis are interpreted and presented in this project. In addition to that market research, marketing mix, e-marketing has also been discussed above that help company in carrying out their business operating smoothly. "Principles and Practice of Marketing" has been examined successfully.
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