Market Research Briefing Report

Market Research
Briefing Report

Table of Contents
INTRODUCTION...........................................................................................................................1
Statement of research objectives......................................................................................................1
Research methodology.....................................................................................................................1
Proposed survey questionnaire........................................................................................................3
Sources of information.....................................................................................................................5

INTRODUCTION
Market research basically comprises of a process of gathering and organising information
about the target market, potential customers and other vital factors which lead a significant
impact on the success of a firm (Denault, 2017). Thus, selection of current research project is
rationale and important as it facilitates a better analysis about the demographic and
psychographic profile of the customers along with range of services offered. Beside this,
selection of current study is also vital and important for a firm as it lead to better review of
pricing strategy along with evaluation of more effective promotional activities that are important
for a company to attract a larger number of customer.
Aim of the research
The main aim of conducting current research work is, “To get better understanding about the
potential customers along with review of the pricing and promotional strategies of the gym for
the various gymnasium services”. A case study on John’s Gym.
Statement of research objectives
 To analysis about the demographic and psychographic profile of the customers who tend
to be most likely to use gymnasium services.
 To determine about the range of services offered by John’s Gym along with review of
pricing of various gymnasium services.
 To identify some more effective promotional activities for gymnasium services in order
to attract larger number of customers for John’s Gym.
Research Questions
 What is the possible demographic and psychographic profile of the customers who tend
to be most likely to use gymnasium services?
 What are the range of services offered by John’s Gym along with review of pricing of
various gymnasium services?
 Which can be taken as some more effective promotional activities for gymnasium
services in order to attract larger number of customers for John’s Gym?
Research methodology
This forms out a vital and important part of all research work which facilitates and provides
all the required information about the ways and method that are applied for conducting and
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