Market Research in Nottingham England Assignment

Running HEAD: MARKET RESEARCH 1
Market research
Institution
Name
Date

MARKET RESEARCH 2
Introduction.
Victoria Center is a shopping center in Nottingham England. Currently, it is also known
by the name Intu Victoria Center (Dennis et al, 2012). It comprises of chain stores, and fashion
as well as restaurants, cafes, fitness center, and the Nottingham Victoria bus station. It also has
an indoor greenmarket that trades in a variety of goods, including fresh food, meat, and fish.
There are also specialty stalls selling items such as books, haberdashery, home decoration items,
and jewelry.
Competition.
The main competitors in the neighborhood are Broad Marsh Center and John Lewis retail
which offers home furnishing such as furnishing fabrics, duvets, pillows, roller blinds, and voile
services. It also provides a variety of products which include home-prepared meals. Gourmet
food, healthy meals, groceries and snacks
Market Forecast/Market Intelligence.
Food retailers have to be sensitive and proactive in changing consumer behaviors
especially consuming healthy foods, i.e. foods with no sugar and consumption of vegan foods
(Freeland-Graves & Nitzke 2013). Sugar-free food demand has increased steadily due to various
factors including urbanization, increment in the discretionary spending on processed foods,
sedentary or less active lifestyles which have led to increased incidences of lifestyle disorders.
World Health Organization has also conveyed that excessive sugar intake is a risk factor for
diseases like diabetes, obesity and cardiovascular ailments and therefore endorsing a decreased
ingestion of added sugars from 10 to 5 percent of daily energy portion in the diet (Levine &
Stillman 2019).