Market Research: Assignment Solution

Running head: MARKET RESEARCH
Marketing, Financial and Grants
Name of the student
Name of the university
Author Note:

2
MARKET RESEARCH
Table of Contents
Introduction......................................................................................................................................3
Product Innovation...........................................................................................................................3
Market Research..............................................................................................................................3
Market Strategy...............................................................................................................................3
Distribution Channel........................................................................................................................4
Grants and other Supports...............................................................................................................4
Competitors and Competitive Advantages......................................................................................4
Financial Data..................................................................................................................................4
Breakeven Analysis.........................................................................................................................4
Growth Potential and Sustainability................................................................................................5
Exit Strategy....................................................................................................................................5
Conclusion.......................................................................................................................................5
References and Bibliography...........................................................................................................6

3
MARKET RESEARCH
Introduction
The following report is based on the market research of an android mobile that has
recently been upgraded to a high end consumer product.
Product Innovation
The product titled “Product A” was initially launched in the market with low
specifications like a 5.1 inch screen resolution, 8 megapixel back camera and a 5 megapixel front
camera. However such a specification generated a much lower interest in the market and the
product was then given a complete transformation with added specifications like rear 12 MP
camera with a specified dual aperture that operates according to the power of the daylight.
Market Research
As mentioned earlier the demand of the product has exceeded the local boundaries and
has entered the international markets. The other reason for being in demand is the people’s
demand for high end smart phones.
Market Strategy
The product has been specified for the use of teenagers to the people aged 50 years or
older. The strategy of the company is to expand its presence in the underdeveloped countries as
the product has a high range of battery life.

4
MARKET RESEARCH
Distribution Channel
The distribution channel for the Smartphone must be based on modern acceptable
channels and technologies. This includes the likes of the distribution channels like that of online
retailers, Smartphone kiosks and mobile chain distributors.
Grants and other Supports
The company can receive grants and supports from the shareholders and other local and
international firms with which they enter into an agreement.
Competitors and Competitive Advantages
The product will face extensive competition from the likes of I-Phone, Windows phone,
blackberry and other Smartphone producers like Samsung, Motorola, HTC and many more as
such. However the low cost of production, significant share in the market, offering discounts and
high end features will prove to be a competitive advantage for Product A (McQuarrie 2015).
Financial Data
The financial projections for Product A are as follows;
 Estimated overhead cost of US$ 250,000,000
 Profit margin has been projected to 26% to 30%
Breakeven Analysis
The breakeven point of Product A is very much shortened in nature.

5
MARKET RESEARCH
Growth Potential and Sustainability
The mentioned has a huge growth opportunity because;
1. High end specifications
2. Advanced Technology
3. Smart features
Exit Strategy
The management of the company can formulate a good exit strategy by;
1. Forecasting the market growth and selling the brand to some other reputed company
2. Preparation of a smart exit must start from the beginning itself
3. Have a continuous update on the sales of the product in the market
Conclusion
The following research has been fruitful enough to gain a solid experience of the
marketing of a Smartphone and develop a proper understanding of the different elements that
helps in the growth of the product in the market.

6
MARKET RESEARCH
References and Bibliography
Cao, H. and Lin, M., 2017. Mining smartphone data for app usage prediction and
recommendations: A survey. Pervasive and Mobile Computing, 37, pp.1-22.
García, B., Welford, J. and Smith, B., 2016. Using a smartphone app in qualitative research: The
good, the bad and the ugly. Qualitative Research, 16(5), pp.508-525.
Kim, Y., Briley, D.A. and Ocepek, M.G., 2015. Differential innovation of smartphone and
application use by sociodemographics and personality. Computers in Human Behavior, 44,
pp.141-147.
McQuarrie, E.F., 2015. The market research toolbox: a concise guide for beginners. Sage
Publications.