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Market Research: Assignment Solution

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Added on  2021-06-16

Market Research: Assignment Solution

   Added on 2021-06-16

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Running head: MARKET RESEARCHMarketing, Financial and GrantsName of the studentName of the universityAuthor Note:
Market Research: Assignment Solution_1
2MARKET RESEARCHTable of ContentsIntroduction......................................................................................................................................3Product Innovation...........................................................................................................................3Market Research..............................................................................................................................3Market Strategy...............................................................................................................................3Distribution Channel........................................................................................................................4Grants and other Supports...............................................................................................................4Competitors and Competitive Advantages......................................................................................4Financial Data..................................................................................................................................4Breakeven Analysis.........................................................................................................................4Growth Potential and Sustainability................................................................................................5Exit Strategy....................................................................................................................................5Conclusion.......................................................................................................................................5References and Bibliography...........................................................................................................6
Market Research: Assignment Solution_2
3MARKET RESEARCHIntroductionThe following report is based on the market research of an android mobile that hasrecently been upgraded to a high end consumer product.Product InnovationThe product titled “Product A” was initially launched in the market with lowspecifications like a 5.1 inch screen resolution, 8 megapixel back camera and a 5 megapixel frontcamera. However such a specification generated a much lower interest in the market and theproduct was then given a complete transformation with added specifications like rear 12 MPcamera with a specified dual aperture that operates according to the power of the daylight. Market ResearchAs mentioned earlier the demand of the product has exceeded the local boundaries andhas entered the international markets. The other reason for being in demand is the people’sdemand for high end smart phones. Market StrategyThe product has been specified for the use of teenagers to the people aged 50 years orolder. The strategy of the company is to expand its presence in the underdeveloped countries asthe product has a high range of battery life.
Market Research: Assignment Solution_3

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