MARKET RESEARCH OF RALPH LAUREN Name of the university Author note MARKET RESEARCH OF RALPH LAUREN Name o the university name of the university

Running head: MARKET RESEARCH OF RALPH LAUREN
MARKET RESEARCH OF RALPH LAUREN
Name o the student
Name of the university
Author note

1MARKET RESEARCH OF RALPH LAUREN
Table of Contents
Introduction......................................................................................................................................3
Gucci marketing strategies..............................................................................................................3
Target market of Gucci................................................................................................................3
Market positioning.......................................................................................................................3
Branding strategy.........................................................................................................................4
Pricing strategy and pricing levels...............................................................................................4
Promotional mix..........................................................................................................................4
Prada marketing strategy.................................................................................................................4
Target market...............................................................................................................................4
Branding strategy.........................................................................................................................5
Market positioning.......................................................................................................................5
Pricing and promotional strategies..............................................................................................5
Distribution channel.....................................................................................................................6
Louis Vuitton marketing strategy....................................................................................................6
Target market...............................................................................................................................6
Market positioning.......................................................................................................................6
Distribution channel.....................................................................................................................6
Pricing strategy............................................................................................................................7
Promotional strategy....................................................................................................................7

2MARKET RESEARCH OF RALPH LAUREN
Competitiveness between them.......................................................................................................7
Theory and its application...............................................................................................................7
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

3MARKET RESEARCH OF RALPH LAUREN
Introduction
The aim of the report is to present an analysis of the external environment of the chosen
company, Ralph Lauren. The chosen segment of analysis for the brand is clothing. Ralph
Lauren, established on 1967 launched their business with the men’s ties (Ralph Lauren, 2019). It
is an American company primarily dealing with the luxury clothing (Ralph Lauren, 2019).
However the company enjoys a worldwide reach due to the marketing and distribution. It also
has categories of products like apparel, accessories and fragrances. Since it is one of the major
clothing brands of the world, there are number of competitors like Gucci, Prada and Louis
Vuitton. The next part of the analysis is focused on the individual analysis of the company in
terms of their marketing strategies.
Gucci marketing strategies
Target market of Gucci
This Italian company uses the psychographic and demographic segmentation strategy for
targeting the customers (Bellin et al., 2016). It’s targeting is extremely limited in number sonce
it is a luxuxy clothing brand (Gucci.com, 2019). Hence women from the higher income group
and have an aspiration for the luxury items. Most of the products are targeted towards the
female customers between the age of 25-40 and the lifestyle is higher than the average.
Market positioning
Gucci has successfully positioned itself in the market as a symbol of quality and trust. It I
known to be promoting the value of quality items and trendy and fashionable touch. It has