Market Research Plan for Houzit: Broadening the Store and Including Lighting Fixtures

This assessment task outlines a comprehensive market research plan designed to guide Houzit in expanding its store and incorporating lighting fixtures into its product assortment. The plan addresses key organizational guidelines, including occupational health and safety, data privacy, staff involvement, and key performance indicators. It also details a structured work plan encompassing research objectives, requirements, and methodologies. The plan includes an analysis of marketing activities, public relations, magazine and advertising strategies, in-store promotions, and the integration of marketing activities. It further outlines the process of selecting consultants and suppliers, including a questionnaire and statement of work. The assessment concludes with a summary of the research plan's key findings and recommendations.

Assessment task 1: Develop Market
Research Plan

Table of Contents
Introduction...........................................................................................................................................3
Organisational Guidelines.....................................................................................................................4
Meeting of Staff Members.....................................................................................................................6
Work plan..............................................................................................................................................7
Conclusion...........................................................................................................................................12
References...........................................................................................................................................13

Introduction
In this assessment, there is the development of market research plan that would help the
Houzit to make the marketing steps in the right direction. This assessment would also provide
information on the different marketing activities. The research would provide the different
drawbacks that are followed by this Store the research would analyse the different strategies
that are followed by the Store are fruitful for this Store or not. This assessment would provide
the whole research plan that would help Houzit in gaming growth and development.

Organisational Guidelines
There are different guidelines that can be used for the organisational research that can also be
used by Houzit. This Houzit used different organisational policies and procedures that will
reflect information on the organisational guidelines for the research.
Occupational health and safety (OHS)
There are different guidelines that used to be followed in the organisation for the wellbeing of
the employees that are working in an organisation. If an employee used to be on any
occupation he should be provided with the safety and security. It is the basic need of any
person that is working or not working should be provided with good health and safety. So this
organisational policy is to provide health and safety to its employees so that employees can
work effectively for the organisation (Rummler & Brache, 2012). For the market research of
this organisation, it is also analysed that all the safety and health protection measures are
taken by the organisation or not. The security is being provided to the employees of the
organisation or not.
Data privacy
In the research that would be created by this organisation, the data is collected only from the
relevant sources that make the research exactly according to the aim of the research. The
actual position of the market and the actual position of this Houzit in the market can be
analysed with the help of the research. The data that is collected in the research is used to be
relevant. The involvement of the staff and others involved in the research, their data used to
be secret. The important data of the employees of this organisation is always used to be
private and secret and only share to the government bodies which are required under the law.
Staff involvement
The staffs that are involved in the research Houzit would give the prior and genuine
information that helps in making the research effective for the organisation. Different
suggestions from the staff would provide help in fast decision making for the organisation.
This would also help the organisation I’m taking the important step for the organisation
(Rummler & Brache, 2012). The staff can better know the strength and weakness of the
internal structure of the organisation. From the case study, the broadening of the store can be

done on the basis of research. Including lighting fixture in the assortment mix can be done
with the help of research by involving the staff in the research as it is the staff only that
would provide good information for the research that is required for the accomplishment of
the research (McQuarrie, 2015).
Key performance indicators (KPI)
It is the measure by which it can be analysed what are the different objectives that are
achieved by a particular Houzit. This gives the report of the particular Houzit on the different
objectives that are set by the Houzit. The different teams that are involved in the organisation
can be worked objectively on the basis of key performance indicators. The planning of the
objective of achieving them can be done with the help of key performance indicator. This
would also provide the report that would be helpful in the research for broadening of the
stores. The desired outcome and the desired matter can also be output for the research with
the inclusion of key performance indicator in the research for the Houzit (McQuarrie, 2015).
Quality of data
The data that is being used in the research for the Houzit would be exact in figures. The
relevant data should be used for the research that would make the research relevant. The
relevant research would be effective for achieving the goal of the broadening of Store. The
different cost can be saved by the organisation if the relevant data is included in the research.
The relevant data also provides the facility to make the steps that would be helpful in saving
the cost for this Houzit. This would also make this Houzit work in an efficient manner for the
broadening of the store (Sarstedt & Mooi, 2014).

Meeting of Staff Members
In the staff meeting it is decided that in what direction the research would go on. The research
would play an important role in broadening the store of Houzit. In this meeting, it is decided
that how to implement the guidelines that are involved why this organisation. With the help
of guidelines the research can be effective so the staff decided at different phases how the
guidelines can be implemented. The staff also decided in this meeting that there should be
used for the relevant data that can be helpful for implementing the research in the fruitful
direction for this organisation. In this meeting, it is also decided that how the plan for the
work would go on so that work can be accomplished in the limited time. The deadlines would
also be there. The deadline based works can be accomplished in the specific time. It also
saves the cost of the Houzit that can be helpful in implementing the research in easy method
(Zhang & Jensen, 2012).

Work plan
Defining a research objective
The objective of this research is to broaden the store of Houzit. This Houzit wants to broaden
the store and want to analyse the marketing research that would help this organisation to
make the decision on the involvement of the fixture in the assortment mix. By including the
lighting fixture it is very necessary to analyse that inclusion of this thing in the store would be
beneficial for the store or not. The implementation of involving fixture would be fruitful for
the store in the monetary terms or not would also be analysed in this research (Zhang &
Jensen, 2012).
Define research requirement
There can be different resources that can be included in the research for a store. for
implementation of the marketing research for involving the lighting fixture in the store the
different resources that can be included are as follows
Marketing activities
There can be different marketing activities that can be analysed for this organisation. It is also
analysed that what are the activities that are used by the competitors that are present already
in the market. What are the net gain profits and what is the return on investment of lighting
fixture selling by the other organisation. This can be done with the help of good marketing
research by this Store. The actual position of the Houzit in the market can also be analysed
with that deep marketing research (Schaper, et. al., 2014). The marketing activities that are
followed by this organisation are making fruitful results for this organisation or not.
The different activities that are followed by Houzit for its customer would also be analysed in
this marketing research. The offers that are available for the customers for attracting a large
number of customer for this Store is also analysed in the marketing activities that are
followed by this Store. there are different promotions that used to be done by this store for
marketing of the product and services of this is the store that is provided to its customer is
analysed in the marketing activities that are followed by this Store (Schaper, et. al., 2014).
Public relation

The different strategies that are followed in the existing period by this are store for the
customers are analysed in this report. It is also analysed that how the public relationship
helping the business of this Store. The different processes that are used by this Houzit to
introduce the new products at the different times are also analysed. The strategies that are
followed at that time are also analysed. This would provide the result of the different
practices that are followed by this Store for the launching of the new product in the store
(Vermesan & Friess, 2014).
Magazine and Advertising
The magazine is an important part of the organisation that reflects the practices of the
organisation that are followed by the particular organisation. This is to also follow the
different practices can be advertised in the magazine. The different products that are present
in the store can be promoted with the help of magazine. The commercials video can be made
and promoted on the YouTube and other social media forums that would help in attracting
the consumer in good amount. The inclusion of magazine and Advertising techniques of this
Store would help this is the tool in making the research. The new product inclusion in the
store would be marketed and promoted well with the help of inclusion of magazine and
advertising strategies in the marketing research for the inclusion of lighting fixture in the
assortment mix (Vermesan & Friess, 2014).
In-store promotion
It is the type of promotion that is used to follow the stores that can provide the competitive
advantage to this Store. In the research, in-store promotion analysis can be done that would
help this organisation in analysing the marketing strategies that are followed by the
competitors. The Different techniques would also result that would help in making the right
decision for attracting a large number of customers. The distribution of the products can be
done well with the help of in-store promotion as the different strategy of the competitors can
be analysed with the help of in-store promotion (Davila, et. al., 2012).
Integration of marketing activities
Different marketing strategies are followed by this Store. In this research, there would be the
analysis of how this is to integrate its marketing strategy to its business. The research would
also analyse how an integration of the marketing activities to the business Store in helping the

success of this Store. The different web-based techniques that are used by this organisation
for the promotion of the product and the linking of web links and website to the different
pages in the browsing by different customers is analysed in this research. This would help
this organisation in evaluating the strategies that are followed in an integration of marketing
activities with the business (Davila, et. al., 2012).
Selection phase of consultant and suppliers
Particular criteria would be decided by the store is selecting the supplier and consultant for
making the good accounting and marketing decisions. The supplier and the consultant would
be selected on basis of marketing position. The leaders in marketing and accounting would be
selected by the store so that accounting and marketing of the store can be made better. The
branding of the product and the new launching of the product and their branding can also be
done by the firm is selected (Davila, et. al., 2012).
Questionnaire
From how many years the particular firm is providing services
A) More than 10 years
B) Less than 10 years
Are there any criminal cases on the marketing and accounting firm
A) Yes
B) No
Is there any case of data privacy leak by the Accounting and Marketing Firm?
A) Yes
B) No
A position of accounting and Marketing firm in the market
A) Excellent
B) Good

C) Bad
D) Worst
Statement of work
The statement of work by the store would be based on all the accounting and marketing
function research. Counting in marketing functions would be evaluated by the accounting in
the marketing firm. These firms would also analyse different drawbacks that are followed by
the store and function of accounting and marketing.
Proposal evaluation
It will be evaluated that the choice of accounting in Marketing firm is done by the store is
correct or not. A criterion that is set by this is Store in selecting the accounting a Marketing
firm is followed in an effective manner by this Store or not.
Compiling a list of consultants and supplier
Acworth accounting is firm that supports this organisation in making the accounting easy. All
the audit processes are used to be done by these accounting firms. There are different films
that used to face by this Houzit can be resolved in the context of the accounting. The financial
data can be made available in the easy form with the help of this accounting firm. The
analysis of the data can be done in an easy way with the help of accounting by this
accounting firm the decisions of the investment can be taken easily with the Analysis of data
that are provided by this accounting firm to the store (Zikmund, et. al., 2013).
Lombard consulting would help this organisation in making the marketing research easy. The
launching of the new product can be made easy with the help of this Marketing firm. This
form would provide the strategies to make the product aware of the customers. The methods
of choosing the right place to sell the right product between the customers can be given by
this marketing from. The methods of attracting a large number of customers would also be
provided by this Marketing firm. The drawbacks that are with this store in the context of
marketing would be analysed by this Marketing firm that would help this organisation in
making the right decisions (Zikmund, et. al., 2013).

Holt and Burrows is the national marketing firm that would help this organisation in
analysing the drawbacks in the branding that are used by this Store. This would help in
making the good decisions for branding buy this Houzit.

Conclusion
It can be concluded from the assessment task that the research plan would provide the deep
information that can be followed in conducting the research to make the marketing better for
the store. The broadening of the store and inclusion of lightning fixtures in the assortment
mix can be done in an effective manner. The research plan would also provide the methods
that can be used for doing the research in an easy manner and fast manners.

References
 Davila, T., Epstein, M., & Shelton, R. (2012). Making innovation work: How to
manage it, measure it, and profit from it. FT press.
 McQuarrie, E. F. (2015). The market research toolbox: a concise guide for beginners.
Sage Publications.
 Rummler, G. A., & Brache, A. P. (2012). Improving performance: How to manage
the white space on the organization chart. John Wiley & Sons.
 Sarstedt, M., & Mooi, E. (2014). A concise guide to market research. The Process,
Data, and.
 Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and
small business.
 Vermesan, O., & Friess, P. (Eds.). (2014). Internet of things-from research and
innovation to market deployment (Vol. 29). Aalborg: River Publishers.
 Zhang, J. K., & Jensen, J. M. (2012). U.S. Patent No. 8,229,469. Washington, DC:
U.S. Patent and Trademark Office.
 Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research
methods. Cengage Learning.