Market Research Plan - Doc

Added on - 21 Apr 2020

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Running head: MARKET RESEARCH PLANMarket research planName of the studentName of the universityAuthor Note:
2MARKET RESEARCH PLANTable of ContentsIntroduction......................................................................................................................................3Background......................................................................................................................................3Research Problem............................................................................................................................3Research Objectives.........................................................................................................................4Methodology....................................................................................................................................4Research Design..............................................................................................................................4Data Collection Method...................................................................................................................5Sample Size.....................................................................................................................................5Conclusion.......................................................................................................................................5References........................................................................................................................................6
3MARKET RESEARCH PLANIntroductionThe following secondary research is based on the comparison and contrasting featuresthat a traditional and contemporary supermarket has in store in an Irish Town. The scenarioshows that Marian is a proud owner of a traditional supermarket in the town and enjoys a largegroup of loyal customers and a strong brand of nationality. The most important thing whichincreased her confidence much more was the loyal and trusted workforce that formed the pillarof success for her supermarket(Gómez, Jiménez & Perdiguero, 2015). However she started tonotice stark differences on the arrival of a discount store in the town as loyal customers werenow turning towards the discount stores and she had the fear that her supermarket would soon beshutdown if she does not discover the real truth behind such a behavior of the customers.BackgroundThe research plan has been constructed by the researcher to derive the exact reasons forthe popularity of the discount stores in the mentioned case and also to point out the mainhighlights or the problems that cripples Marian’s supermarket (Orhun, 2013). The research willhelp to identify the real gaps which are needed to be covered to make the business successful.The research was based on the use of secondary sources of information collected from the surveyconducted by a neutral non government agency. The secondary information thus derived wasuseful as it helped to compare and contrast the supermarket with the discount store.Research ProblemThe main problems of the particular scenario are;1.Not offering attractive discounts on products
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