J.R. Tusting & Company: Market Research Report and Analysis

This report presents a market research analysis focused on J.R. Tusting & Company, a manufacturer of leather goods. The report examines the company's market position, including its physical products like leather bags and handbags, and its use of a premium pricing strategy. It explores the compan...Read More

Market Research
Introduction
The term market research is a technique used to
collecting information and understand a better firm
target market. For this assessment, several topic
discussed are about company and physical product,
current domestic marketing mix and MACS matrix.
The company and physical product
J. R. TUSTING & COMPANY LIMITED is a part
of apparel accessories manufacturing industry is
located in Olney, UK.
Their physical product is leather goods such as
leather bags handbags and so on.
Place: This leather bags are made in England by true British
heritage.
Promotion: With J.R Tusting firm uses advertising technique
to promote its brand or product.
People: There are 40 employees in this firm and generate $3.80
million in sales.
Market attractiveness: 1. Quality leather bags
2. Best leather shoes for men
3. Rating are high
4. Branded collection as compare to other competitors
Competitive strength:
1. Price are reasonable
2. Luxury collections of various brands
3. Attracts more customers
4.New products development
Conclusion
As per above information, it can be concluded that
market research analyse those information which are used in to
search their target market.
Brace, I., 2018. Questionnaire design: How to plan, structure
and write survey material for effective market research. Kogan
Page Publishers.
Nunan, D. and Di Domenico, M., 2019. Rethinking the market
research curriculum. International Journal of Market Research.
61(1). pp.22-32.
MACS matrix
MACS matrix is measure a firm capability to extract a value
from each business portfolio. The model assurance criterion is a
statistical fact that is most sensitive to larger differences. Nigeria
and Turkey are some countries in which J.R. TUSTING
&COMPANY LIMITED can communicate very well in market
as related to products and solution to value from each and every
business.
References
Current domestic extended marketing
Marketing mix: It is and action that firm uses to
promote its brand or product in marketplace.
Product: With relation to J.R. TUSTING &
COMPANY LIMITED, they are used leather
products such as leather-bags, handbags and
luggage.
Price: In case of J.R Tusting uses their premium
pricing strategy where they can set high prices
because they have unique brand or product that no
one compete.