Market Research Proposal 4 MARKET RESEARCH PROPOSAL Market Research Proposal 4 MARKET RESEARCH PROPOSAL Market Research Proposal

1.0 Introduction 3 2.0 Background of International Air Transport Association (IATA) 3 3.0 Business objectives 4 4.0 Research aim and objectives 5 5.0 Secondary research 6 5.1 Impact of air travel on the environment 6 5.2 Methods of reducing environmental damaging practices by the airlines 8 6.0 Research Methodology 10 6.1 Research approach 10 6.2 Research design 10 6.3 Research strategy 11 6.4 Data collection method 11 6.5 Sample size and technique 12 6.6 Data analysis method 12 7.0 Timeline and budget for the project 13 References 14 Appendix 18 1.0 Introduction Environmental sustainability is