Market Research for Quit Campaign in Australia and Singapore

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International Marketing Research
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Table of Contents
Answer 1.....................................................................................................................................................3
Answer 2.....................................................................................................................................................5
References...................................................................................................................................................9

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Answer 1
The Quit campaign is held in Australia for waking young children regarding the harmful effects
of smoking. In the survey, it is seen that the children in Australia spend $60 million per year on
cigarettes and almost 70000 teenagers are smoke addicted. The health report shows that 75% of
lung cancers are due to smoking and also some immediate health problems faced by teenagers
for smoking1. In the survey quit Victoria also found that most of the children are absent from
school because of health problems they faced due to smoking, or they are suspended from
school. To deal with the health issues, the quit Victoria started campaigns to reduce the habit of
smoking among the children. The research not only aware the teenagers regarding the health
issues related to smoking but also told them that purchasing cigarette is illegal to work2.
The approach made to reduce smoking-
The awareness market research will be the best way to develop and evaluate anti-smoking act or
quit campaign in Australia. In this research, the main role of the survey is to see the public
relation regarding their thoughts of quit smoking and how much they are aware of the health
problems related to smoking they may face in future or even now. Teenagers are made
continuously aware regarding the health effects on a body due to smoking and also discussing
method how to get relief from the habit of smoking through campaigns in the school and by
distributing pamphlets at school, college premises3. Some curative therapies are also made for
the teenagers who are interested in quit smoking so that they can receive help to get out from the
problem. Advertising campaigns are made regarding how to quit smoking and what health
1 Halim, Rizal Edy, and Faisal Muttaqin. "Warning Labels on Cigarette Packages: A Special Stimulus for
Moslem Smokers to Quit Smoking." The East Asian Journal of Business Management (EAJBM) 5, no. 1
(2015): 5-11.
2 Hossain, Mohammad Shakhawat, Kypros Kypri, Bayzidur Rahman, Shahnaz Akter, and Abul Hasnat
Milton. "Health knowledge and smokeless tobacco quit attempts and intentions among married women in
rural B angladesh: Cross‐sectional survey." Drug and alcohol review 35, no. 5 (2016): 514-522.
3 Cho, Yoo Jin, James F. Thrasher, Hua-Hie Yong, André Salem Szklo, Richard J. O'Connor, Maansi
Bansal-Travers, David Hammond, Geoffrey T. Fong, James Hardin, and Ron Borland. "Path analysis of
warning label effects on negative emotions and quit attempts: A longitudinal study of smokers in Australia,
Canada, Mexico, and the US." Social Science & Medicine 197 (2018): 226-234.