Market Research Assignment - The Gym and Fitness centres
8 Pages1725 Words300 Views
Added on 2020-10-23
Market Research Assignment - The Gym and Fitness centres
Added on 2020-10-23
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Market Research ReportIntroduction The Gym and Fitness centres industry is growing with a high rate over past few years, thestructure and services offered by the Gym centres are also changing with the time. The people aremore attracted towards fitness and a fit body. This increased health awareness have raised thedemand of Gym and fitness centres all wound the world. This research report is in context toJohn's Gym that is facing an issue related to competition in the market. The report will include aproposal and research project on market situation of the gym sector. The report will includeresearch methodologies, techniques, surveys etc (Coen, 2017). The research project included andappliedprimary and secondary methods to analyse the market and customers related to gymindustry. Statement of research objectives/hypotheses.The researcher has identified various important objectives that will be important in order to successfully answer research questions. The various objectives developed by researcher are as mentioned below - To identify the needs and demands of the people will regard to gym and fitness centresTo identify effective pricing for the gym services To determine most effective way for promoting a gym centreResearch methodologyResearch Philosophy – The goal of research logic is to perceive the idea or conviction of the exploration as opposed to the accumulation and examination of the data or information. As per the Saunder's onion idea, look into logic is the main component which is extremely huge n giving a definite thought identified with the exploration venture. The exploration rationality is fragmented into four kinds, for example, Positivismreasoning, Interpretivism logic, Pragmatism hypothesis and Realism theory. Accordingly, to direct compelling examination on John's Gym the researcher has utilised a mix of interpretivism and positivism rationality (Andreasson and Johansson, 2017).Research approach – The examination approach characterises the different strategies or methodologies connected and used by the specialist for doing the exploration venture. Theanalyst has adequately utilised subjective approach for computing and deciphering information gathered through representatives working in John's Gym, United Kingdom. Moreover, to comprehend the advertising capacities and structure of the general association subjective research system was utilised with a target of getting the best outcomes or results. Research outline – The exploration configuration alludes to the gross methodology pickedby the specialist for incorporating different elements of research venture in a legitimate and requested way. The exploration configuration focus around acquiring great answers BSBMKG408 Conduct market research1Market Research Report Template
and conclusion to the issues or issues. Thus, the researcher or agent needs to warily pick the kind of research configuration to lead the examination successfully. In this explorationventure the analyst has utilised enlightening examination outline. The Descriptive research configuration focus around distinguishing the different speculations identified with the examination subject. In this manner, clear research configuration helps the examination in breaking down the exploration procedures and hypotheses with a specific end goal to discover the arrangement of the issues or issues. Data collection – Data accumulation is the way toward gathering and assessing data through the information gathered by the analyst. The information has been accumulated by interviews, studies or poll. For the most part, there are two techniques for gathering theinformation: Primary strategy and optional strategy. Essential strategy is the first or essential hotspot for gathering the information which included study, meetings and surveys. The auxiliary technique alludes to the accumulation of information from the optional sources, for example, articles, books, diaries and web. Information is gathered from both essential and optional strategies keeping in mind the end goal to lead this examination venture. Essential information accumulation has been led through survey from 20 customers and optional by utilising web, articles, books and diaries. Inspecting – Sampling is the procedure which is performed inside factual investigation, it this strategy clear number of information is chosen from an expansive populace. Testing is separated into two kinds, for example, Probabilistic and Non-Probabilistic inspecting strategy. In setting to this examination venture, the analyst has utilised Probabilistic testing strategy which includes survey of numerous people through which information hasbeen assembled or information. The example polls of 20 customers have been picked by basic inspecting strategy. Data analysis– Data investigation is the technique for researching the collected and accumulated data so profitable information can be characterise. This ought to be conceivable by exploring, cleansing, changing and exhibiting of data with the purpose of procuring supportive information and endorsing conclusions. It is the best among the mostessential and central process in explore strategies as all the accumulated data will be deciphered effectively and successfully. This will encourage the customers and researcherto comprehend the essentialness of the accumulated data in ground-breaking and beneficial way. In the going with investigation venture the specialist associated topical picture of data which engages to show and mastermind information as tables and diagrams.Analysis of secondary data The secondary analysis done through various sources such as internet, books, journals, etcconcluded that people are attracted towards which offers multi facilities such as cardio, zumbaclasses, gymnasiums, yoga etc. The sources such as articles and customers records helped toidentify that gym industry is developing intense competition in the market. The people are alsoinfluenced by gym that offers services at low prices. John's gym require offering different typesof services for at minimum cost to attract more customers. BSBMKG408 Conduct market research2Market Research Report Template
Sources of information used for secondary data and quality of data.In order to collect most effective and useful information the researcher will use variouskinds of sources such as customers, journals, books, public, health professionals and websitessuch as ibisworld.com (https://www.ibisworld.com/industry-trends/market-research-reports/arts-entertainment-recreation/gym-health-fitness-clubs.html) statista.com (https://www.statista.com/topics/1141/health-and-fitness-clubs/)Analysis of surveys conducted Theme 1: Customer ageHow Old are you?Frequency0 - 16 years216 - 21 years621 – 30 years1230 and above2Interpretation: From this collected information it has been assessed that in the survey majority of people age is 21to 30 year old. Thus, from this collected data it has been assessed that young and adult people is more healthconcious in the present time. Theme 2: Customer are doing gymnasiumBSBMKG408 Conduct market research3Market Research Report Template0 - 16 years16 - 21 years21 – 30 years30 and above02468101214Frequency
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