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Market Research and Stationeries

   

Added on  2020-04-01

16 Pages3037 Words38 Views
MARKET RESEARCH FOR STATIONERIES AND I.T EQUIPMENT IN KENTINSTITUTE AUSTRALIA.i
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Executive summaryThe purpose for this market report was for the purpose of determining the need for stationeriesand I.T equipment that could be needed by the students in Kent institute. As a result, amongother things, the report aimed to meet the following three objectives; to determine the mostpreferred pen ink color by the students in Kent institute, to determine the relationship betweenthe course units and the number of pens used by the students in the semester and To determinethe relationship between the course involving calculations and the number of books used persemester by the students. A population of about over 6000 students was targeted out of which asample of 20 students was used. Demographic information among other aspects concerning thetopic of focus was asked for in the questionnaire that was used as a tool of collecting data. Thereport concluded that the results showed that there was a relationship existing between thenumbers of course units that were being taken by the students per semester and the number ofpens used in the same semester. Additionally, a relatively strong positive correlation betweencourses that involved calculations and the number of books used in a semester and lastly, themost preferred pen ink color was found out to be blue over other pen ink colors.ii
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Table of contentsContentsExecutive summary...........................................................................................................................................iiIntroduction .......................................................................................................................................................1Methods of data collection...............................................................................................................................2Summary of the data set...................................................................................................................................4Data analysis.......................................................................................................................................................8Hypothesis testing..............................................................................................................................................8Conclusion and recommendations..................................................................................................................9References ........................................................................................................................................................10Appendices A: Questionnaire.........................................................................................................................11Appendix B: Other variable tables.................................................................................................................12Appendix C: Hypotheses.................................................................................................................................13List of tablesTable 1: Dataset..................................................................................................................................................3Table 2: Sex of the respondents..........................................................................................................4Table 3: Number of units done............................................................................................................5Table 4: Number of pens used per semester.........................................................................................6Table 5: Course involving arithmetic calculation....................................................................................6Table 6: Number of books per semester...............................................................................................7Table 7: Pen Ink color.........................................................................................................................7Table 8: Correlations..........................................................................................................................8List of figuresFigure 1: Age of the sampled students............................................................................................................5iii
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Introduction Education is one of the fundamental aspects in life today with which a lot of dreams of every individual and a country at large can be realized. It needs some tools in support to make it going. Stationeries are one of the tools that are important in each and every learning institution. They are the sources of references in the learning process for both learners and instructors. The purpose of this report therefore was to conduct the market research on the stationeries and I.T equipment used by the Kent Institute students in their daily activities in school. Some of the stationeries that were covered in the research were books, pens etc. and the I.T equipment included electronic scientific calculators and the professional software required by the students invarious courses. The idea of starting stationery shop before it was manifested called for conducting market reserach. The research targeted the students learning in Kent institute that wasof a population of about over 6000 students. In the lecture halls when the students attend the lessons, they would be in need of taking or making notes and doing all these will require them to have stationery materials. The relatively high population in the institution with the prospective buyers give hope of better performance of the business when it comes to existence Blackburn et al (2013). Though competition will be faced from other businesses of the like but supplying the materials in regards to the taste of the customers will help in boosting chances of the business survival Blocker et al (2011). As a result therefore, this report is seeking to answer formulated research questions and thus meeting the research objectives in response to the questions.Research questionsi.What is the most preferred pen color for use by the students?ii.Is there relationship existing between the course units and the number of pens used by thestudents in a semester?1
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