Market Research TATA Assignment
Added on 2020-04-01
13 Pages3103 Words39 Views
Running head: MARKET RESEARCHMarket research assignment on new launch of Tata ZestName of the Student:Name of the University:Author note:
1MARKET RESEARCHExecutive summaryThe text here consists of the six points that has been discussed thoroughly in terms of researchconstruction for new launch of Tata zest. This assignment focuses on defining the targetpopulation for the company. In-depth insights on the methods are also discussed by which theycan develop an effective approach to the target market. The sampling approach must be inharmony with the sampling frame chosen method. The advantages and success criteria for thecompany to develop these strategies for reaching the market is also given. However, thecompany is aiming for increase in market share also in automobile industry, after launching theproduct. In addition, the sampling frame required for the research study and other discussion onthe ethics of the research is considered while developing the research study for the company’snew launch on the new petrol segment cars.
2MARKET RESEARCHTable of ContentsIntroduction......................................................................................................................................4A discussion on the target market alternatives for the Zest sedan...................................................4Recommendation.............................................................................................................................5A discussion on the alternative ways of defining the ‘Population’ for a research study on the Zestsedan................................................................................................................................................6Recommendation.............................................................................................................................6A discussion of the alternative ways of defining the ‘Sampling Frame’ for the research on theZest sedan........................................................................................................................................7Recommendation.............................................................................................................................7A discussion on the alternative ways of defining the sampling approach for the research on theZest sedan........................................................................................................................................8Recommendation.............................................................................................................................9Explain why the approach expressed in the earlier sections will deliver an effective researchoutcome............................................................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
3MARKET RESEARCH
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