Market Research for Zara Business Development

The assignment involves conducting market research to help develop the business of Zara. It includes selecting primary research methods such as questionnaires, conducting secondary research using public sources like newspapers and social media, and employing quantitative and qualitative research techniques to gather data and information about the target audience and their buying behavior. The conclusion summarizes the key findings and implications for Zara's future goals and aspects.

Market Research to help
developing your business

TASK
1. What primary research will you conduct? Why?
In regards with ZARA, investigator has selected the questionnaire method of primary
research for collection of data. This method of questionnaire is very important which is selected
by the researcher because from this method, investigator is able to gathered information on a
particular topic of research. in this, respondents have to answer from various options which is
given by the researcher only (Davies and Francis, 2018). Candidates have to share their opinion
from the options so that researcher can be able to collect appropriate information for their
research.
2. What secondary research will you conduct? Why?
In context of ZARA, the investigator has selected the public source like newspaper,
social sites as these aspects saves time also define the data in perfect manner which is cost
effective because this type of data is already gathered in this secondary research (Johnston,
2017). On the other side this research uses outside information accumulated by government
agencies, industry. Apart from this, Zara will advertise about their various products by using
different scenario like online aid, T.V. And so on. so that it will influence people towards their
buying behaviour in an effective manner.
3. What quantitative research will you conduct? Why?
In relation with the ZARA, researcher has selected numeric quantitative research, to
specify the issues of mathematical data which can be changed in to usable statistics. This
research is utilized to prepare a graph and implement the mathematical formulas. Therefore, it is
the easiest way of deliver numerical data to an individual (Brannen, 2017).
4. What qualitative research will you conduct? Why?
In context of ZARA, researcher has used to the theoretical qualitative research so that
researcher can be conducted in order to collect information which is already done by any
candidate on the same topic of research (Silverman, 2016). In other side, data is collected from
the thesis which is already gathered. It is used to gain better understanding for specific topic.
Along with this can be said that qualitative research is also helpful for companies to identifying
their appropriate data and information so that herein, ZARA can use this sort of research process
in order to achieve future goals and aspects.
1

REFERENCES
Books and Journals
Brannen, J., 2017. Mixing methods: Qualitative and quantitative research. Routledge.
Davies, P. and Francis, P., 2018.Doing criminological research. SAGE Publications Limited.
Johnston, M. P., 2017. Secondary data analysis: A method of which the time has come.
Qualitative and quantitative methods in libraries.3(3). pp.619-626.
Silverman, D. ed., 2016. Qualitative research. Sage.
2

3

4

5

6

7

8

9

CONCLUSION
10