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Market Research Assignment - Doc

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Added on  2020-10-05

Market Research Assignment - Doc

   Added on 2020-10-05

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TASK1. What primary research will you conduct? Why?In regards with ZARA, investigator has selected the questionnaire method of primaryresearch for collection of data. This method of questionnaire is very important which is selectedby the researcher because from this method, investigator is able to gathered information on aparticular topic of research. in this, respondents have to answer from various options which isgiven by the researcher only (Davies and Francis, 2018). Candidates have to share their opinionfrom the options so that researcher can be able to collect appropriate information for theirresearch. 2. What secondary research will you conduct? Why?In context of ZARA, the investigator has selected the public source like newspaper,social sites as these aspects saves time also define the data in perfect manner which is costeffective because this type of data is already gathered in this secondary research (Johnston,2017). On the other side this research uses outside information accumulated by governmentagencies, industry. Apart from this, Zara will advertise about their various products by usingdifferent scenario like online aid, T.V. And so on. so that it will influence people towards theirbuying behaviour in an effective manner. 3. What quantitative research will you conduct? Why?In relation with the ZARA, researcher has selected numeric quantitative research, tospecify the issues of mathematical data which can be changed in to usable statistics. Thisresearch is utilized to prepare a graph and implement the mathematical formulas. Therefore, it isthe easiest way of deliver numerical data to an individual (Brannen, 2017). 4. What qualitative research will you conduct? Why?In context of ZARA, researcher has used to the theoretical qualitative research so thatresearcher can be conducted in order to collect information which is already done by anycandidate on the same topic of research (Silverman, 2016). In other side, data is collected fromthe thesis which is already gathered. It is used to gain better understanding for specific topic.Along with this can be said that qualitative research is also helpful for companies to identifyingtheir appropriate data and information so that herein, ZARA can use this sort of research processin order to achieve future goals and aspects. 1
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