Market Screening for Marks & Spencer's Expansion into Myanmar
Prepare a written presentation on market analysis for an international marketing project for a UK consultancy company.
24 Pages1623 Words478 Views
Added on 2023-06-15
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Marks & Spencer is seeking to expand into new markets post-Brexit, with a focus on designer dresses in Asia, South America, and Africa. This presentation conducts a market screening for M&S, analyzing factors such as cultural analysis, risk analysis, and competitor analysis. The chosen countries for expansion are Venezuela, Myanmar, and Mozambique, with Myanmar being the focus of the presentation. The presentation includes a SWOT analysis, APM model, BCG matrix, and market segmentation table.
Market Screening for Marks & Spencer's Expansion into Myanmar
Prepare a written presentation on market analysis for an international marketing project for a UK consultancy company.
Added on 2023-06-15
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