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Market Segmentation Assignment

   

Added on  2020-06-06

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Market segmentation
Market Segmentation Assignment_1

ContentsIntroduction......................................................................................................................................3Main Body.......................................................................................................................................3Conclusion.......................................................................................................................................5Reference.........................................................................................................................................6
Market Segmentation Assignment_2

IntroductionMarket segmentation is the process that helps the firm in dividing group of consumers onthe bases of their characteristics. Present study is based on Colgate which is an umbrella brandthat offers toothpastes, mouthwashes, dental floss products to consumers. Current study willdiscuss advertisement strategy of Colgate to gain attention of particular group of segments for itstoothpaste product. Main BodyCustomers are life blood of business; each firm target particular group of people thosewho are able to purchase its products and services. Market segmentation is one of the mostimportant part of marketing (Liu and et.al,, 2018). Companies target particular consumers thosewho have interest in its products and services. On the bases of their features company segmentthem and prepare particular advertisement so that these potential buyers get attracted towards thebrand. There are various types of market segment such as geographical, demographic,behavioral, psychographic etc. All these segmentation methods are used on the bases of objectiveof the entity (Alt. and Iversen, 2017). Colgate is the well-known brand that offers hygiene products that can care the teeth ofindividuals. It is the global brand that serves in more than 200 countries. Advertisement strategyfor toothpaste of cited firm for the children is as following:
Market Segmentation Assignment_3

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