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Marketing Assignment: Market Segments and Decision Making

   

Added on  2020-05-28

14 Pages3464 Words51 Views
Running head: Market segments and decisions making Market segments and decisions making
Marketing Assignment: Market Segments and Decision Making_1
Market segments and decisions making Table of ContentsIntroduction.................................................................................................................................................3Description about industry and organization..............................................................................................3A. Growth................................................................................................................................................3B.Profitability...........................................................................................................................................4Market segmentation..................................................................................................................................5Primary target market.................................................................................................................................5Secondary market.......................................................................................................................................5Contemporary issues in Nestle....................................................................................................................7Level of involvement of primary target marker in organizational decision making.....................................7Nature of competition.................................................................................................................................8Positioning map.........................................................................................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................11Appendices................................................................................................................................................132
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Market segments and decisions making Introduction The primary purpose of this task is to analyze and measure the significance of marketingaudit in the global market. Here is the discussion about Nestle which is biggest food brands inthe world. It offers several foods and drinks products to people across the world. It explainsprofitability, PESTLE analysis and growth rate of Nestle. On the other hand, it depicts that howprimary and secondary market involves in the decision-making process. The target audience is asignificant part of the firm that helps to increase and enhance the sale of the organization. Also, itexplains the contemporary issues and marketing mix strategies of the firm. It outlines that howthe organization creates a positioning map to make goodwill in the competitive market. Amarketing research and assessment is conducted by the company to measure the opportunitiesand threats of the market. Description about industry and organization Nestle is a Swiss transnational food and drink company with its headquartered is locatedin Vevey Vaud Switzerland. It is the biggest fast food organization in the world evaluated byrevenue. Nestle products include breakfast cereals, coffee and tea, bottled water, baby food,medical food, dairy products, pet food, snacks, frozen food, and ice-cream. It is one of the mainshareholders of L’Oreal which is the biggest cosmetics firm across the world. In today’s era, thefirm is increasing its revenue and profit with maintaining sustainability within the organization.Apart from this, the firm uses dynamic and unique advertisement and promotional strategies toincrease profitability and returns. The firm has more than 2000 brands in the world and itoperates its business operations and activities in 191 countries across the world. The primary aimof the firm is to improve and increase the quality of life and contribute to a healthcare future(Nestle, 2017). A. Growth The statistic indicates Nestle group global sales from 2005 to 2016. In 2016, Nestle groupgenerated sales of about 89.5 billion CHF. Nestle is one of the biggest consumer goods companyin the world. The revenue of the company is 92.36 billion U.S dollars in 2015. The firm employsapprox 328,000 employees in the world (Statista,2017). 3
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Market segments and decisions making (Source: Statista, 2017)B.Profitability Nestle total sale is US$ 89.7 billion and net profit is $8.5 billion. The growth rate of thecompany is 3.2% across the world. Along with this, the organization is improving its operatingprofit margin by 30 basis points to 15.3 percent. (Source: Nestle, 2017)4
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