Market Shift During COVID-19 Pandemic: Operational Issues, Customer Experience, Business Ethics, and Supply Chain Management

Introduction to Business
Operations and
Management

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Task 1 .........................................................................................................................................4
Contemporary Research about operational issues as well as recommending for reducing the
issues...........................................................................................................................................4
TASK-2 ALDI............................................................................................................................5
ALDI and similar stores offer different customer experience. Do you think a similar
business model would work in other industries? ...................................................................5
What are the sacrifices customers have to make in order to have access to this shopping
experiences?...........................................................................................................................6
Task 3..........................................................................................................................................7
Explaining the approach of business ethics in ALDI grocery store...........................................7
TASK-4 class discussion.............................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Operation management refers to the area of management which is concerned with
controlling and designing the process of redesigning and production of business operations in the
production of goods and services. The key role of operation management is to transform raw
material into finished form and efforts of labour into the finished production of goods and
services as well(Biazzin and et.al., 2017). The present report will cover discussion about
operational issues of particular companies such as TESCO and Sainsburry. In addition to this, the
report will cover analysis about the solution of operational problems and also about the customer
experiences which has been provided by the ALDI grocery store. Moreover , the report will
cover discussion about significance of ethical work culture of employees and also about the
impact of supply chain management into the daily operations of business.
MAIN BODY
Task 1
Contemporary Research about operational issues as well as recommending for reducing the
issues
The operation management is very challenging for the organisation as it helps the firm in
automating the daily process of business in such a manner that it leads towards higher efficiency.
Following are the explanation which represents the key operational problems which has been
faced by large super market companies such as TESCO and Sainsburrry's
Operational issues faced by TESCO company
The operations and logistics of the company are facing great problems due to fast
changes into the industry of grocery. The operational part of TESCO company has been strongly
affected due to strict rules and regulations which has been imposed by the BREXIT situation.
The challenges are regarding the import and export of raw materials from other countries and
these are the problems faced by the company (Erasmus and et.al., 2020). TESCO is also lacking
in terms of adopting proper logistics services for delivering products to the wholesalers as well
as retailers. When company does not maintain proper data of stock and it will result into conflicts
and complexity in terms of doing operations of business on the daily basis.

Solutions of the problems : In order to overcome from these problems it has been
recommended that the company should adopt flexible approach in identifying new technologies
into effective manner. This is a approach which supports the company in terms of enhancing the
efficiency of daily operations(Francis and et.al., 2016).The company can also find out the
solutions for logistics department through expanding the space of warehouses and through
adopting advanced technology such as artificial intelligence.
Operational issues of Sainsburry's : With the introduction of BREXIT policy which lead
towards the operational problems for the supply chain process. When new trade policy has
introduced then it has negative influence on the supply chain process of the firm through
introducing different import and export restrictions. There are certain recent changes into needs
of customers which is related to new design clothes that has posed a major challenge in front of
the company as firm has to buy new machines in order to manufacture designer clothes.
Solution of the problem: From overcoming the trade restrictions of BREXIT, it has been
recommended that company has to made proper strategies for it. The company can take support
from social media platforms in order to understand needs and requirements of customers within a
set period of time. These solutions help the Sainasburry's company in order to be prepare for
future tends of fashion through analysing purchasing pattern of customers into deeper manner.
The company also require to cut their overhead costs while performing the daily operations into
positive manner.
TASK-2 ALDI.
ALDI and similar stores offer different customer experience. Do you think a similar
business model would work in other industries?
This is true that client have assorted experiences from correspondent merchandise establishment.
The ALDI is a German supermarket which operates their business since 1946. The ALDI sales
outlet focal point is on skilfulness and provide the need supported purchasing people who makes
an regular visits in stores rather than stocking up. This store supply few variant of trade good that
limits to the choices of the customer. The tiny size of shop cut down number of products that is
offered to customer. As in comparison to other similar store such as Tesco which is a British
multinational groceries and general merchandise retailer institution which offers mixture of