Market and Strategic Overview of 7 Eleven Coffee: A Research Proposal

INITIATE AND LEAD
APPLIED
RESEARCH

Task 1: Market and strategic
overview
 7 Eleven coffee is one of the famous coffee
products
 Some of its competitors include Starbucks,
Coffee Bean and Tea Leaf, Caribou Coffee
and Dunking Donuts
 Currently it focuses on selling coffee
products
 The target market is the Sydney population
 Medium priced coffee with social media as a
communication strategy

Task 2: Background and role of
the research
 The research can help in understanding
the importance of marketing
 Marketing strategies can be identified
 The business unit that is in focus is the
marketing department
 The constraints can be lack of
information and alerting the customers