Market Strategies and Segmentation of VIT Cafe

Running Head: MARKET STRATEGIES AND SEGMENTATION OF VIT CAFE
Marker Strategy and Segmentations of VIT Café
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MARKET STRATEGIES AND SEGMENTATION OF VIT CAFE1
Executive Summary
The following study is based on a restaurant named VIT Café which is situated in the town of
Abbotsford, Australia. The particular organization is having a better demand and value in the
customer minds it was identified that the growth rate has a fall as per the sales records of the last
12 months. VIT Café is planning to introduce new and innovative changes to its menu to have a
better operation in the upcoming future. The report explains what changes can make the café
more effective for the future, understanding the changes that can make the customers more
attractive and satisfied than before.

MARKET STRATEGIES AND SEGMENTATION OF VIT CAFE2
Table of Contents
Discussion.......................................................................................................................................3
Conclusion....................................................................................................................................11
References.....................................................................................................................................12

MARKET STRATEGIES AND SEGMENTATION OF VIT CAFE3
Discussion
A market segment is classified as a group of customers, who have that potential to increase
the performance of the market and optimize market competition as a whole. As compared to VIT
café, the particular organization is having a better demand in the mind of customers. It is noticed
that as per the sales record of the last 12 months the buying behavior of the customers have
changed and there is a lump sum fall in the business (Weinstein, 2013) . The particular market
organization has planned to conduct a market campaign to bring some changes in the menu
comparing the previous performance of the market and taste and preferences of customers in the
city of Abbotsford.
 Demographic Segmentation
 Geographic Segmentation
 Psychographic Segmentation
 Behavioral Segmentation
Demographic Segmentation
 Age
 Gender
 Income
Geographic Segmentation
 Country
 Region
 Climate