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Marketing Strategy Of Wesfarmers Limited

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Added on  2021-06-17

Marketing Strategy Of Wesfarmers Limited

   Added on 2021-06-17

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MARKET STRATEGY OF WESFARMERS
Marketing Strategy Of Wesfarmers Limited_1
A BRIEF HISTORY OF WESFARMERSWesfarmers Limited is an Australian conglomerate company.Formed in 1914 as a cooperative company by the Farmer’s and Settler’s Association of Western Australia. It is headquartered in Perth, Western Australia (Anitsal, Anitsal & Girard, 2013).
Marketing Strategy Of Wesfarmers Limited_2
MISSION OF THE COMPANYDeliver satisfactory returns to the shareholders Ensures that each of the divisions has a strong management capability (Wesfarmers.com.au, 2018)
Marketing Strategy Of Wesfarmers Limited_3
PRODUCTS AND SERVICESColes Home and Office SuppliesDepartmental storesKmartTarget (Low & Retailing, 2016).IndustrialsChemicalsEnergy and fertilizersResources Industrial and safetyIndustrial and safety (Filistrucchi, 2014)Insurance
Marketing Strategy Of Wesfarmers Limited_4

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