Improving Market Targeting and Brand Awareness for Regent College and TIC Programme

This presentation focuses on improving market targeting and brand awareness for Regent College and TIC Programme. It explores the problems, competitors, and skills required to effectively manage the competition present in the market. The presentation also discusses the use of PEST and STP models to assist organizations in targeting their market and increasing their brand awareness.

Pitch Presentation

Table of Content
• Introduction
• Project A
• Project B
• Conclusion
• References

Introduction
• Business consulting is professional
services and advices provided by experts
in certain areas such as management, law,
human resources, marketing etc. It is
generally used by businesses in early
phases of commencement of business or
when something new initiative were taken
in business activity.

Project A
• Regent College

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• Overview of project
• Regent College is located in London, UK
established in1984 which is a part of
Galileo Global Education. The group was
commence with private tuition students
and has grown into multi characteristics
organisation body.

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• Aims and objectives of this presentation
• Its aims is to explore the problems of Regent College related with targeting the potential
and quality students while effectively managing the competition present in market.

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• Problems identified
• Unavailability of space- The acceptance rate of students in Regent College is around 84%
which means the school is moderately selected.
• Lack of brand awareness- Despite being one of the best university of UK, Regent
College does not get able to create its brand awareness due to number of competitors
present in the market.

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• Changes due to external factors
analysis- PEST analysis in relevance with
Regent College is described below:
• Political-
• Economical-
• Social-
• Technological-

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• Target Audience
• STP model is utilise to evaluate targeted
market of Regent College. In relevance of Regent
College STP is explained underneath:
• Segmentation
• Targeting
• Positioning

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• Competitors
• Major competitors of Regent College are the Oxford university, Tyndale
university, Earlham college etc. which cuts the market of Regent College by half. In order
to effectively deal with its rivals, Regent College have to analyse their marketing
strategies and reduce college fees to make the college more attractive.

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• Skills and knowledge
• Promotional strategies- Regent College should adopt effective promotional strategies to
attract more number of people as well as to increase brand recognition.
• Technical knowledge- Regent College can increase their technical knowledge about
providing online classes with fully access to all resources and support from management.

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• Conclusion
• It is concluded that proper analysis of PEST and STP model can assist organisation to
effectively target their market and increase their brand awareness. It is crucial for firms to
examine its promotional issues in order to make effective strategies to reduce those
challenges.

Project B
• Thinking into character

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• Overview of project
• Thinking into character refers to the transformational programme which will help in
setting educational, personal and career goals as well as support personal growth or
development of individuals by determining achievements which can be develop
upon. The main motto of TIC program is “the end of education is character”.

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• Aims and objectives of this presentation
• The main aim is to explore the problems of TIC associated with staff, resources, planning and
development of staff.
• The problems of TIC
• Lack of planning
• Lack of resources
• Lack of staff
• Lack of training and development of staff

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• Target audience
• The organiser identified and set their target audience by using the model of STP. The STP is
termed as Segmentation, targeting and positioning which is used to identified the target market
and target audience to provide the services in order to achieve the purpose of programme. The
STP in the relevance of TIC Programme are as follows-
• Segmentation
• Targeting
• Positioning

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• Competitors
• The main competitors of the TIC programme is those community campaign
which provides same services digitally with more technology and innovation.
• Skills and knowledge
• Technical skills-
• Marketing skills
• Problem solving skills

Conclusion
• As per above presented information, it is concluded that to conduct the activities of
programme successfully the organiser can use STP, PEST and various model to analyse
problems and target audience. By making effective plan and strategy they can solve
various problems related with staff, resources and training.

References
• Börtin, M. and Jönsson, G., 2021. The Role of Consultants in Translating Agility-An Actor Network
Approach to Consultancy in a Management Trend.
• Daniels, M. and Wosicki, C., 2020. Planning and management: Consultancy for diverse clients.
Routledge.
• Dasi, A., 2019. Implementation of a Customised Business Model for innovative Engineering
consultancy Services: Master's Thesis (Master's thesis).
• Hancock, S., 2018. Setting reasonable fees for consultancy services to the mining industry. AusIMM
Bulletin, (Feb 2018). pp.54-57.
• Karlin, D. S., 2018. Mindfulness in the workplace. Strategic HR Review.
• Shaw, D., 2022. Plato, Aristotle and Management Consultancy Knowledge. In An Ancient Greek
Philosophy of Management Consulting (pp. 145-163).

Thank You