Market Trends Analysis: Facebook Revenue and User Growth

Market Trends
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Table of Contents
PART A...........................................................................................................................................3
Task 1..........................................................................................................................................3
Task 2..........................................................................................................................................6
Part B..............................................................................................................................................8
Task 1..........................................................................................................................................8
Part C..............................................................................................................................................9
Task 1 (Task 2)...........................................................................................................................9
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PART A
Task 1
Statistical analysis of Data and it impacts on the Organisation.
The use of social marketing site has become a huge platform for the advertisement. The
increasing popularity along with the wider reach has led the companies to look for the ways to
advertise theirs on the social platforms. There is continuous growth in the visit and usage of the
social networking sites by the people. The income from the advertisement of the social sites has
also increased tremendously when compared to previous years (Redsicker, 2012). The Facebook
has also seen a growth in the revenue earned from per user along with the growth in the user. The
increase in the trend line and a positive growth in the market towards the social media
advertisement have led to increase in the revenue that is being earned by the organization. The
continuous growth in the number of users has led to a boom in the revenue also. The offline and
online sales and purchase involved facebook for about 52% in 2015 which was earlier only 36
percent (Hainla, 2018). There is an increase in the small business Facebook pages being more
than 50 million increasing the revenue. The trend line and market analysis show an increase in
the average revenue and profitability. The future looks more promising with increased usage and
viability of the social media globally.
Statistical Data
Yea
r
Facebook average
revenue per year $
Number of users
(In million)
2013 6.81 1228
2014 9.45 1393
2015 11.96 1591
2016 24.94 1860
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(Figure – Facebook average revenue per user)
(Source – Marketing charts, 2017)
It can be interpreted that there is continuous growth in the global revenue earned by the
company.
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