Digital Media Strategy for Communication Plan - Salvation Army Australia

Running Head: MARKETING 0
Assessment 2
The Digital Media Strategy for the Communication Plan
Student Details

MARKETING 1
Introduction
Digital Media Strategy is the strategy used by the businesses for their benefits of the data
assets and taking initiatives digitally, which helps in growing the recognition and profitability
of the businesses in the society and the international market (Gobble, 2018).
“Salvation Army Australia” is an international charitable trust, who is dedicated to share
the love of god by creating faith pathways and working for justice (The Salvation Army
Australia , 2019).
In assessment 1, there is the communication plan for this organisation and in this assessment
there is the development and implementations of the digital marketing strategy mentioned in
the below paragraphs.
Digital Media Strategy for Communication Plan
Digital media strategy is the part of the communication plan of the “Salvation Army
Australia”. In this case, the best strategy that can be used is named as “Owned media, Twitter
stories” is explained in below paragraph. This digital media strategy is based on the primary
target group of the organisation that is the group of the adults, having the age above than 18
years with an intellectual disability.
“Owned media, Twitter stories”
In the digital media platforms, the twitter is the most appropriate one for this organisation as
the other platforms use informal source of communication and twitter is considered among
the professional one, so society takes it more seriously as compare to the other ones.