Strategies In Marketing Assignment

RUNNING HEAD: MARKETING
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Marketing

Marketing
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Introduction
Many strategies are used by marketers to attract the target audience and to position products and
services in the market. It is difficult to get people to buy something. There are so many things
that impact on purchasing decisions of buyers. In order to understand the concept analysis and
research on Spotify App is done. Spotify is a platform that offers music streaming services, and
the company is based on Sweden (Spotify). The company allows users to listen to music, search
and get recommendations on the basis of their previous listened and discover what music other
love and listen to that is trending music (Kjus, 130). The below section highlights the smart
marketing of Spotify and using Triggers (Hook Model) analysis is done.
Smart Marketing
There are two types of triggers external trigger and internal triggers. Furthermore, external
triggers include “paid triggers, earned triggers, relationship triggers, and owned triggers”. On the
other side, when service or product becomes tightly coupled with an emotion, a thought, and
existing routine is termed as an internal trigger (Eyal and Hoover).
Spotify is a music platform and the mission of the company is to “give people access to all the
music they want all the time in a completely legal and accessible way”. As considering this
mission, Spotify has 100 million users that are active and from that 30 million people have a
subscription (Spotify).

Marketing
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Figure 1: Spotify price and features
Source: (Spotify)
The target audiences of the company are young people, audiences who love to socialize, and
who love outdoor activities with friends. The advertisement strategies used by Spotify is all
related to targeting young people. The company uses demographic targeting to reach people who
use mobile phones, connected devices and desktop (Chodos).
Figure 2: Spotify Targets Young People
Source: (Spotify)