Marketing Strategies and Product Positioning

Running Head: MARKETING 0
Marketing
(Student Name)

MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Concentration Strategy....................................................................................................................2
Use of Marketing Mix.....................................................................................................................2
Examples..........................................................................................................................................3
Positioning of Product.....................................................................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................5

MARKETING 2
Introduction
Marketing play a vital character for the corporation to develop in such competitive
environment. Most of the corporations have embraced operative promotion approaches to
compete its competitors in an operative and well-organized way. The management of marketing
is the act of selecting as well as targeting different markets with creating healthy relationship
with them that is related to the resources of the company (Homburg, Jozić & Kuehnl, 2017).
In the subsequent part there will be thorough examination of the strategies that is adopted
by the companies to reach out maximum level of consumers and the manner they position
themselves in the competitive market.
Concentration Strategy
Concentration strategy is one of the strategic approach in which the company majorly
focuses on single product or the market. Such strategy allow the organization to invest more
resources in the marketing as well as production process in that particular part, however, it also
brings the jeopardy of momentous fatalities in the event of a droplet in claim or it also upsurge in
the level of rivalry. It is the growth strategy that is adopted by the organization to concentrate by
investing mire resources in the marketing as well as production of only one primary market or
product (Fernández-Morales, Cisneros-Martínez & McCabe, 2016).
Use of Marketing Mix
Marketing mix play an essential role in the business. It is one of the process in which the
actual product put at the right market with perfect time as well as place where it can be put in. to
achieve concentration on product, the companies adopted different marketing mix strategies that
are explained in below points:
Product: the companies majorly focus on quality of its product to attract the consumers. To
concentrate on the product, the company majorly focuses on variety, design, features, brand
name as well as packaging service of the product to make it more attractive than its competitors