MARKETING 0. Marketing E-business System (Student Detai

Running Head: MARKETING
0
Marketing
E-business System
(Student Details: )
9/7/2019

Marketing
1
E-Portfolio
This e-business portfolio is aiming to enhance learning and teaching as per the weekly
topic from the future career perspective.
Week 7
Facebook marketing
Facebook marketing (FM) comes under social-media marketing which is getting
popular in this digital world. In general, FM is often used by contemporary brands for
promoting their products and services (Treadaway & Smith, 2012). For instance, brands
working in the field of food, home goods, electronics, restaurants are extensively using
Facebook for the effective marketing of their products all over the world. In this way, any
brand can be promoted with the help of Facebook, while turning passive customers into
active ones (Treadaway & Smith, 2012).
Instagram marketing
Likewise, Instagram marketing is the term used for the marketing approach used on
the Instagram platform. It has been found that Instagram is not getting utilised for personal
interaction anymore ( Bagshaw, 2019). Instagram has become a novel global platform which