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Background of Company

Use the Business Model Canvas and Value Proposition Canvas to explain an organization's value to prospective customers, the marketing mix used to deliver the value, and how the organization earns revenue given the overall business model.

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Added on  2023-03-31

About This Document

McDonald’s is one of the leading fast food chains in the international market. This document provides a detailed analysis of McDonald’s, including its key activities and value proposition through the business model canvas and value proposition canvas.

Background of Company

Use the Business Model Canvas and Value Proposition Canvas to explain an organization's value to prospective customers, the marketing mix used to deliver the value, and how the organization earns revenue given the overall business model.

   Added on 2023-03-31

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Running Head: MARKETING 0
Marketing
(Student Name)
Background of Company_1
MARKETING 1
Table of Contents
Background of Company.............................................................................................................................................................................2
Business Model Canvas of McDonald’s......................................................................................................................................................3
Value Proposition Canvas............................................................................................................................................................................5
References....................................................................................................................................................................................................7
Background of Company_2
MARKETING 2
Background of Company
McDonald’s is one of the leading fast food chains in international market. McDonald’s opened its small restaurant in the year
1940 in California. Raymond Krocand is the founder of McDonald’s that has changed the fast food industry in America by striving as
well as controlling the hamburger, milkshakes as well as French fries. The company has adopted effective marketing strategies that
made them successful in the global market (Howse et al, 2018).
In the following part there will be detailed analysis of McDonald’s, in which its key activities and value proposition will be
highlighted through business model canvas and though value proposition canvas.
Background of Company_3

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