Marketing Plan for Café Art in Melbourne

Running Head: MARKETING 0
Marketing
(Student Name)

MARKETING 1
Executive Summary
Café Art is one of the Australian social ventures with the mission to connect the individual
affected by homelessness with the wider community through its art. Café Art Australia was
founded in August 2015. It is a non for Profit Company as well as all proceeds of calendar as
well as art sales are put back into the homeless community through facilitating photography
competition as well as exhibitions. The café is planning to expand its business in place other than
Sydney and are intending to broaden the horizons to Melbourne in the future. The café will target
health conscious people and young generation to make their life healthy. The revenue earn from
the café will be used for the social welfare purpose that will make them successful in helping
others. The consumers of Australia are coffee lover that will support the café to target such
people. Moreover, the external environment of the country is also favorable that provide new
market to the Café Art in an effective manner.

MARKETING 2
Table of Contents
Executive Summary.........................................................................................................................2
Marketing Plan Objective................................................................................................................2
Situational Analysis.........................................................................................................................2
SWOT Analysis of Café..............................................................................................................2
Customer Analysis.......................................................................................................................3
PEST Analysis.............................................................................................................................3
Collaborators Analysis.................................................................................................................4
Competitors..................................................................................................................................4
Market Analysis and Strategies.......................................................................................................4
Segmentation................................................................................................................................4
Target Market...............................................................................................................................5
Positioning...................................................................................................................................5
Tactical Plans...................................................................................................................................5
Budget..............................................................................................................................................6
Marketing Budget........................................................................................................................6
Promotional Budget Plan (In AUD).............................................................................................7
Break-even point..........................................................................................................................8
Sale Forecast................................................................................................................................8
Conclusion.....................................................................................................................................10

MARKETING 3
References......................................................................................................................................11