The business planning in this report is about the development of a new product named 'Edamame' in the markets of Addu, a southern city of Maldives. The product offers people with a vegan and healthy food option which would be available in readymade packaged form. The popularity of vegan food is increasing with the health consciousness of busy contemporary lifestyle. People prefer the food that is meat-free and at the same time provides with huge health benefits. “Edamame” is designed for the population that is health-conscious and follow a busy routine in work. The company has decided to launch the product in the local market of Addu with preferably low price so that the gap of demand and availability of these types of food options is mitigated. The marketing strategies and planning had been done after analysing the environmental factors influencing the business.
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