Grocery and Supermarket Industry in Australia

Marketing

Marketing 1
In this report, the discussion is made on the topic industry with the motive to understand the
concept of business. In this report, Grocery and supermarket industry has been taken into
consideration to analyze the external factors and understand the concept of industry. The grocery
and supermarket sector is selected in the Australian market.
Industry Sector
Grocery and Supermarket industry is common in every nation as it is a major industry in terms of
the necessity for the consumers. The grocery sector is a retail market that primarily sells food.
The grocery stores always provide non-perishable foods that are packaged in boxes, bottles, and
cans. Mainly the supermarkets provide the products with a wide variety of products such as it
includes non-food products, household items, and clothing. Some of the supermarkets include
pharmacy, electronics, redemption, customer service, and others.
Domestic Market
The supermarket and grocery stores industry is a competitive industry of Australia as it
contributes a major part in the economy. It has been evaluated that the grocery industry earns
revenue of $103bn with the annual growth of 2.1%. The major company of the industry earns
65% of revenue in the current year due to which the industry grow in the Australia Market
(Ibisworld, 2018).

Marketing 2
(Source: Ibisworld, 2018)
Organizations
The major companies of Australia in the grocery and supermarket industry are Aldi,
Woolworths, and Coles Supermarket. The rapid growth of Aldi over the past five years has
highly contributed to the industry. These companies operate in the grocery and supermarket
industry. Aldi is the popular company in this industry just because if it’s rapid growth but as per
the competitor's report, Woolworths and Coles Supermarket are highly competitive in terms of
revenue (Woolworths group, 2018). In the year 2018, Woolworths earned 1724 in millions and
Coles Supermarket earned 1197 which is expected to increases due to which the industry grow in
the market that is why; these companies are considered as the main companies of the grocery
industry in Australia (Wesfarmers, 2018).
History of Industry
The Grocery and Supermarket stores in Australia are high determined. The growth of the
industry rises while Aldi expands the business in the market of Australia in the year 2001. The
company provides private label products with highly popular and spurring improvement in the
products (Aldi, 2019). The companies such as Costco and Aldi established the projects to affect
the shopping trends in the market of Australia. There are also another companies try to enter the