Analysis of Issues and Challenges to be Resolved for Digital Presence of Oxley Estate Winery

Running head: MARKETING
Marketing
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1
MARKETING
Analysis of Issues and Challenges to be Resolved for Digital Presence of Oxley Estate
Winery
From the analysis of the different issues as well as challenges from GAP Analysis,
there are different factors which can be incorporated for improving their digital presence
effectively which are described as follows:
Firstly, in order to improve the website to be followed at the first impression, the
website should be scalable hosting with the good tech support. With the usage of the
dedicated server hosting plan, it will be making the website perform most optimally (Ageeva
et al., 2019). With the help of effective website, there can be driving of the online purchases
as when the website will be functionally effectively, it will be providing high opportunity to
the company. There can be inclusion of the different kinds of wine tasting bottle which will
be effective in gaining competitive advantage.
Secondly, the website design needs to be simple and unique wherein the mission and
vision needs to be clearly written. There should be a separate section which will be dealing
with “About Us” which will make the website look simple yet attractive that will be easier for
the different individuals to search and understand the main goal and work of the company
successfully (Puranen, 2018).
Thirdly, producing the value rich and long content is the other aspect which needs to
be implemented in the website of Oxley Estate winery wherein the quality backlinks are the
key elements which needs to be adopted for the fast searching among the different customers
(Belarmino& Koh, 2018). Moreover, there can be incorporation of different kinds of videos
and images which will be detailed as for making customers understand the process of the
winery and it will be making them efficient. The quality backlinks will be helping Oxley
Winery in giving more credit to the websites which will be helpful for customers in finding it