Buyer's Decision Process in Marketing

Running Head: MARKETING 1
Marketing
Students name
Institution

MARKETING 2
Marketing
Introduction
The buyers purchasing process helps the companies in planning for the marketing plan
and also in correcting problems experienced before (Chin, 2016). The discussion below analyses
a process that I followed when buying a rare Nike Air Max 95’s that are black and yellow in
color. The type of shoe is sold by one of the largest shoe company called Nike in United States. I
went through the five stages of the consumer buying process until I decided to buy the product.
Buyer’s decision process
A problem of recognition or need is the first stage of the buyer’s process. At that point,
the buyer identifies a need in his/her life that can be satisfied by a particular product. I was at the
end of urgency because I needed shoes which serve as a basic necessity (Ghadimi, Azadnia,
Heavey, Dolgui, & Can, 2016). I came to learn about the Nike Air Max through the adverts that
were being done by the Nike Company in US. The adverts triggered off my mind, and I was
yearning to have such kind of shoes that offers comfort in both gym and parties.
A search of the information about the products required to satisfy the needs recognized is
the second stage of the buyer’s process. At that level, he does his/her research in search of
products that can satisfy their need. They search for information from personal, commercial,
public and experimental sources (Viio & Grönroos, 2016). The pursuit of knowledge that I did
was to look for a better company selling a light pair of shoe that I can be comfortable wearing
when partying and when going for other activities such as gym. Eventually I came to learn about
the good quality Nike Air Max shoe being sold by the Nike Company.