Marketing Plan for Nike: Opportunity Analysis, Market Analysis, Competitor Analysis, SWOT Analysis

MARKETING
Marketing 0

Marketing 1
Table of Contents
Introduction......................................................................................................................................3
Nike background..........................................................................................................................3
Situation analysis.............................................................................................................................3
Market analysis............................................................................................................................3
Macro environmental analysis.........................................................................................................4
Political analysis..........................................................................................................................4
Economic.....................................................................................................................................4
Social...........................................................................................................................................5
Technological factors...................................................................................................................6
Legal factors................................................................................................................................6
Environmental factors..................................................................................................................7
Microenvironment analysis.............................................................................................................7
Positive regarding the Nike.........................................................................................................7
Negatives regarding Nike............................................................................................................8
Competitor analysis.........................................................................................................................8
Consumer analysis...........................................................................................................................9
SWOT analysis..............................................................................................................................10
Objectives......................................................................................................................................11
Marketing objectives.................................................................................................................11

Marketing 2
Conclusion.....................................................................................................................................11
References......................................................................................................................................13

Marketing 3
Introduction
The marketing plan for Nike is to lead the market of sports-related products. The major portion
of the discussion will cover the opportunity analysis for Nike. Nike had a problem in the
management of inventory (Ponting, 2016).
Nike background
Nike traded sports equipment and sportswear. This organization employed over 30000 people
around the world. This organization deals in customer-oriented market. The demand for Nike's
goods depends on the popularity of fitness actions. From 1980 Nike expanded its line of product
by many acquisitions, including Cole Haan the shoe company, converse, etc. (Publishing, 2014).
Phil Knight and Bill Bowerman started Nike on January 25, 1964, as Blue Ribbon Sports. This
organization is famous as an American multinational corporation (Smith, 2011). This
organization is involved in the design, development, marketing, manufacturing, worldwide and
sales of accessories, apparel, equipment, and footwear. Headquarter of Nike is near Beaverton,
Oregon, in the area of Portland metropolitan. This organization is the world largest dealer of
athletic apparel and shoes. This organization functions retail stores under the Nike town name.
This organization sponsors many teams of sport and high profile athletes. Nike expands its line
of product by encompassing many regions and sports throughout the world (Holder, 2012).
Situation analysis
Market analysis
Nike has been the global leader of sporty footwear sales. This organization has a strategy to
create a perception of customers towards their decision of buying. Nike dominates the market of
athletics towards accessibility of customers and offers a promotional discount to customers
around the world (Kahle, et al., 2012).
 Size
Nike is a large originality having workers in thousands. This organization is well recognized in
each nation. This organization have more than 700 own workshops around the globe and situated
in more than 45 nations (Park & Doris, 2010).
 Competitors