Market Analysis of Organic Eatables in the UK

This report provides a comprehensive analysis of the organic food market in the UK, including market trends, key competitors, customer behavior, and opportunities. It also discusses the segmentation, targeting, and positioning strategies of Organic Eatables.

Marketing

Table of Contents
Marketing...................................................................................................................................................1
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................4
Market Analysis.........................................................................................................................................4
A. Description.......................................................................................................................................4
B. Market Analysis................................................................................................................................4
C. Key Market Trends...........................................................................................................................5
D. Key Competitor................................................................................................................................5
E. Customer Behavior...........................................................................................................................6
F. Identifying issues and opportunities..................................................................................................6
Segmentation. Targeting and Positioning...................................................................................................6
G. Product Segments of Organic Eatables............................................................................................6
H. Target Market of Organic Eatables...................................................................................................7
I. Positioning.........................................................................................................................................7
Marketing Mix...........................................................................................................................................7
J. Product...............................................................................................................................................7
K. Pricing Strategy................................................................................................................................8
I. Promotion strategy.............................................................................................................................8
M. Channel or distribution....................................................................................................................8
CONCLUSION..........................................................................................................................................9
REFERENCES.........................................................................................................................................10

INTRODUCTION
The report shows the new product which was introduce by new start up company name called
Organic eatable which are providing organic fruits, vegetables, breads and toasts. This products are
developed on their own farms on backyards with purely natural and fresh products. As customers are
more preferring organic food in their lifestyle and increase the demand of this products after Covid-19
where consumers are more focusing ion their health and living simple healthy lifestyle. The aggregate
demand of this products are rapidly increased from last 5 years where they customers are preferring
organic products and price are not considered as primary factor.

MAIN BODY
Market Analysis
A. Description
Organic eatables is a startup which are producing organic products like fruits, vegetables, bread
and toast which are manufacturing in backyard of farm house. The products are produces purely with
natural processes and does not include any artificial producer to produce this goods. This is one the best
part of our company and products that are developed purely without any interruption of natural process.
The breads and toast are produce with a process which include high quality ingredients and follows
procedure which are developed in late 19’s of country (Drugova, Curtis and Akhundjanov, 2020). This
enhance the taste of softness of bread and toast and delectable taste are being offered to consumers. The
taste customers get is purely natural and fresh products that make immune system strong and maintain
the healthy lifestyle to work energetic. Our products contain high nutrition and vitamins which help
customers to increase the body needs and maintain it.
B. Market Analysis
The UK market in last 5 years had grown rapidly in organic food market. The consumers are
more preferring the organic fruits and vegetable which are consume fresh and naturally produce. The
packed food industry had reduce in market as consumers re now avoiding the packed food due t
preservatives include, artificial freshness maintain by company and charges very high. This products
are also not good for health to consume it on daily basis. The prices are not the primary factor for
consumers in this product market as consumers are now focus on their health and living quality
lifestyle. The graph of UK shows that increase in 9.5% growth after impact of COVID-19. Consumers
increase the usage of organic products and demanding more and more organic food to maintain
immune strong and using fresh fruits and vegetables while some are also converting into vegan
products. The statics shows that this industry will hit $252B in 2020. after covid-19 consumers are
more converted into organic products and start avoiding usage of packed items available in markets.

C.
Key Market Trends
The market trends of UK in organic food is quite surprise as major people are now demanding
the ethical and environmental friendly foods and avoid the packed food in a plastic which is more
harmful to human health. Consumers are converting into vegans and consuming only organic food
which help them to maintain their healthy lifestyle and avoid any harmful products which was
preserved and packed in plastic. People of UK are also started following the diet in their daily routines
and cut down the consumption of meat or fish. This enhance the market of UK with 5.3% in 2018 and
to reach at high in future. As with the increase in demand of drinks and other products, market is
having hot demand for organic food. Youth of country with 18 to 24 age turning to vegetarian which
increase the demand from 9% to 19% in 2019-2020. almost half of percentage had increased in organic
sector sue to converting vegetarian (Houghtaling and et.al., 2020). If we talk about world market, UK is
at seventh in sale of organic food. UK had large wide market as other countries like US and Germany
had major of market in organic sector and Export to other country can enhance the market and growth
of country.
D. Key Competitor
With the growth of organic market sector in country, there is entrance competition in market as
suppliers are converting them self into organic food producers. The process and investment are quite
low in this segment but quality is the major factor that all producers and consumers are surfing from.
There some big players like Tesco which are also providing same products in large volume and in low
cost from market due to large market (Khan, and et.al., 2020). The local retailers are also providing
same products to customers at main streets of London. However, to increase the market share of our
company the key benefits that are quality and procedure to produce an organic products. On the other
hand, Organic Eatables delectable breads and toast which are also heavy market competition as major
of suppliers are having their own bakery and produce same type of brad and toast. But here to,

procedure to prepare bread and toast is with traditional technique which give you best softness and
authentic taste to consumers.
E. Customer Behavior
The customers behavior towards organic market is quite satisfied and highly demanded in
market. This is due to customers are facing many health problems with packed foods cover with plastic.
The preservatives and methods they are containing is harmful for health and increase the chances of
health problem. This products are not consume on their daily routine which are preserved and costly
too in market. On the other hand, consumers are shifting to organic goods which are healthy for body
and maintain the immune system strong (NIKOLAIEVSKA, 2020). Consumers are more demanding to
live healthy lifestyle which makes the demand for this products at high. UK market is currently at its
peak point in demand of organic segment as most of consumers are converting to this products and
even vegan products. The future growth of towards this segment is high and after Covid-19, consumers
are only preferring organic food while they are also ready to pay high for products for consuming
quality organic foods in their daily routine.
F. Identifying issues and opportunities
As the demand of consumers are increasing time by time, suppliers are unable to meet the
suppliers in market. This ultimately cause losses to suppliers where suppliers are incapable to produce
such high demand within time limit. The organic food industry is unable to meet the demand and face
huge challenge regarding demand of products. However, ethical working is being ignored by some
suppliers where not 100% pure organic fruits and vegetable are given to customers but to meet demand
of market, suppliers find alternate ways to produce such type of goods. Another issue by consumers are
facing is quality of products, which is not sustain by suppliers in long run and decrease in quality are
scene by consumers from there products (Nagy and Dabija, 2020). The Organic eatable are develop the
traditional method of producing the fruits, vegetables, bread and toast which help us take this
opportunities to provide with high quality products for consumers in effective price.
Segmentation. Targeting and Positioning
G. Product Segments of Organic Eatables
Our company wanted to fragment London market based on a few factors with the goal that it
can gain potential customers for company. Moreover, Organic eat has segment individuals based on
demographically, Psychological and geographical with understand effectively to see needs of each
group of person. Regarding demographically, the organization has portion individuals into category to
pay (medium or high income salary people), gender (male and female) and age (youthful and more
seasoned). The firm has likewise characterized individuals by interest or desire to consume natural
fruits and vegetable with goal that they chosen "Organic Eatables". Besides, business has picked
geographical as basis of division of individuals similarly the place at which they live so can easily
access to store of our company (Lahtinen, Dietrich and Rundle-Thiele, 2020). This all help store to get
the customers easily to store and can make effect on market to provide with quality food. This are the

products segment in market where easy access, target customers are fixed that will offer our products to
use and increase the market share through targeting these people (Moore, Sutton and Hancock, 2020).
H. Target Market of Organic Eatables
The company has principally decided to target people that are belonging to medium and high
income group and are involved to have more healthy organic fruits and vegetables range in their daily
diet to maintain their healthy lifestyle. But company also decided to provide low prices to low income
people that are unable to afford food. The mediums and high people are majorly converting himself in
diet foods through using organic fruits and vegetables. This consumers is having major focus is on
organic foods with quality (Hanganu, and Fleseriu, 2020). From their point of view, prices is not the
primary factor but they want high quality foods to maintain their diet and healthy lifestyle. The citizen
of London are target customers which cab further extend to other cities. Te local streets of London will
be easy access to customers and online through website within Landon city can also be target
customers. Further, other market segments of other products will be also launched by company which
are under process in market analysis. This products will operate majorly in Local for now but also
increase its operation in near by cities through opening stores.
I. Positioning
“Organic eatable” has planned to position its brand image in customers minds by enhancing
quality of food products offered and delivered to target customers. Our company also decide to provide
24 hours customer’s services to resolve their grievances in limited time frame so that which create
customer happy and satisfied with our services. The problem of quality faced by consumers is solved
through awareness of procedure to produce organic fruits and vegetables, toast as well as breads. This
will awareness through visiting customers to our farm house during weekends fixed hours. It increase
the satisfaction level of customers to consume our products which benefits them to maintain their
healthy lifestyle and diet they followed (Ankamah-Yeboah and et.al., 2020). Market suppliers are
unable to fulfill the demand of customers and also quality are not maintain by them, but Organic
eatables have large volume of area to produce enough fruits and vegetables with high quality maintain
without any unethical activity done by company.
Marketing Mix
J. Product
The Company has intended to bring to table of natural fruits and vegetable to potential customers due
to increase in number of diseases in human due to packed foods in plastics. So in order to remain sound
and safe, fresh fruits, vegetable, breads and toast are offered to customers. Organic eatables will offer
new and more nourishing benefit to customers which helps in development and extension of business
in UK market. This products are highly demanded in UK market and qualities are compromise by some
suppliers while Organic eatables are maintaining the high quality products with natural and traditional
process to produce products (Tandon and et.al., 2020). This is the key factor which can attract
customers to company and use products. The products are packed with paper bags which are recycled

and not cause any harm to environment. This package are Eco friendly which are used for packaging of
bread and Toast.
K. Pricing Strategy
Organic eatable has chosen to charge sensible costs from individuals so they can easily bear the
cost of the items and meet their desired. Company has attempted to offer more benefit to customers at
least cost by making optimum usage of accessible food items for benefits of company. Organic
Eatables are offering discount to lower income people which are unable to afford organic foods and not
able to maintain their healthy lifestyle (elsen and Nielsen, 2020). This shows our strength that our
products are open for all type of people. The main motive is to provide healthy and quality lifestyle to
people within the area operating.
I. Promotion strategy
The promotion is made on social media and google advertisement which help our company to
aware about company and products offers. The email marketing is used to generate leads and aware
about the offers to our customers. Website is also being created to promote and aware about the
company details with products offering by our company. Website is our face that shows the quality
work through videos and image of process of producing organic goods. The Facebook and Instagram
marketing is use to promote our products and the generate awareness in the area operation and within
London city. This are marketing strategies which are used to generate leads, promote brand name and
products in order to increase sales volume. As major of business are done through online and orders are
received through website mostly by all over the London city (Drugova, Curtis and Akhundjanov, 2020).
This us to enhance the growth of company and market share from competitor and able to offers
customers with effective price.
M. Channel or distribution
The distribution of products are done through our official store and official website. Free
delivery to customers up to certain amount of order required, and in limited area of access. While small
amount are charged if it is more than out of range of our store. Company is also working on opening
retails store which help many customers to operate in large area. The access is in London country only
while there soon planning to operate in near by cities. Also, collaborating with some online delivery
companies which help customers to order from website and delivery of goods are done with the help of
those company. Some other retails store are also tie up with our company to increase the market share
and provide in large area. To maintain the freshness of products, Organic eatables is focus on packaging
that does not affect on product during transportation (Chappe, 2020). Only one channel for distribution
is made by company to maintain the freshness and quality of products. Otherwise, it damage the
products in transit and freshness will not be there in products.
CONCLUSION
The above essay shows the plan of products that are produce by company with new product
line. The organic food products majorly fruits and vegetable are highly demanded by consumers in UK

market. As consumers are more focusing on their healthy and fit lifestyle by following diet and using
fresh quality products. Organic eatables are offering quality products like fruits and vegetables also
bread and toast in market which are majorly used by consumers. UK market is high demanding of this
products and company is using this opportunities. The market analysis are don through knowing the
market condition and future demand of products. Further segments, targeting and positing of company
is done to offers products in different market and to customers. Lastly marketing mix help to know
about the products, price, promotion and distribution of products by company to aware and provide
company’s products to customers.

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