Marketing Plan for Top Shop: Launching a New Clothing Range

MARKETING

Cover Content
 Introduction
 Marketing Plan
 Marketing objectives
 Marketing Mix
 Marketing Plan Budget
 Conclusion
 References

Introduction
Marketing as defined by Philip Kotler is the science as well as art to
explore, create and generate value for satisfying needs of consumers. The
present study thus focuses on marketing strategies being used by Top Shop
fashion Retail Company to increase its market share. Focus will be given
on discussing role of marketing and its interrelation with other functions;
use of marketing mix to attain business objectives and development of a
marketing plan.

Marketing Plan
The present marketing plan has been prepared for Top Shop for
launching a new clothing range for new born in market. The present
marketing plan for coca cola will focus on launching a new diet coke in
India.