Marketing Mix for Toyota Corolla

Marketing

MARKETING 1
Marketing Mix
Toyota is a multinational automotive manufacturer company in Japan. Toyota earned
high revenue and becomes the sixth largest company in the world in the year 2018 (Toyota,
2019). The product of the company is different in all aspects from the other companies such as
design, software’s and the others. The product of Toyota (Toyota Corolla) broke all records of
selling the car in the world. The company implements the marketing mix to increase the sales of
the products. Marketing Mix contains four elements such as price, places, promotion, and
product. Sale of Car of Toyota is totally relies on these four factors and it also helps to make the
Toyota Corolla different from the competitors.
It has been seen that the Toyota Corolla Car is different from the competitors and gain a
competitive advantage. Product and promotion are the two Ps of the marketing mix that makes
the product different from its competitors. Toyota Corolla is the world most popular car in the
world just because of its features and qualities. These two P’s of marketing mix describe in
detail:
Product:
It has been seen that the consumers are worried about the fuel consumptions while using
the cars as the prices of fuel is rising day by day. Toyota reducing fuel consumption with the
reducing carbon emission helps to protect the environment and the consumers money. Toyota
Corolla is a fuel-efficient vehicle and also the new models that are manufactured with the
advanced technology of less consumption of fuel. It consumes 30 miles per gallon in the city and
42 miles per gallon on the highways (Corolla, 2019). It is a very fuel-efficient vehicle that makes
it different from its competitors