Digital Marketing Strategy for Nura Phone

Running head: MARKETING
Marketing
Name of the Student:
Name of the University:
Author’s Note:

2MARKETING
Table of Contents
Introducing the brand.......................................................................................................................3
Current Offering..............................................................................................................................3
Targeted audience............................................................................................................................3
Positioning.......................................................................................................................................4
Digital Marketing strategy...............................................................................................................5
Social media marketing................................................................................................................5
Company Website........................................................................................................................5
Reasons behind unsuccessful digital marketing strategy.................................................................6
Lack of strong Search engine optimization (SEO)......................................................................6
Lack of the Social Media platform Presence...............................................................................6
Competitor brand.............................................................................................................................6
Recommendation.............................................................................................................................7

3MARKETING
Introducing the brand
Digital marketing has become one of the major marketing platforms in the current
industrial scenario. To survive in this tough competitive era, all the companies are trying their
level best to reach out to the maximum number of employees locate both on the local and the
global level. It is particularly tough for the small scale and the newly set up business
organizations to market their products. Nura phone is a newly set up electronic company that
tries to cater to the needs of the music lovers (www.nuraphone.com. 2019). It was founded in the
year 2016 by the co-founders Dragan Petrovic and Luke Campbell.
Current Offering
The main aim of the company is to provide an all-new and safe experience to the music
lovers assuring that they can explore the musical world at no harm to their ears.
Targeted audience
The targeted audience of this new brand is mainly young adults and the office goers.
People usually falling between the age group of 15 to 50 are in the habit of listening to music and
also binge-watch many shows. As the consumers falling within this age group are usually having
a very tough and busy schedule they hardly get time to watch the television. Therefore they
always prefer something handy and portable so that they can listen to their favorite shows and
also gear their favorite songs whenever they are on their way to work or to their colleges or are
busy in some other works.