Report on Marketing Tactics of Supermarket Retailer

Added on - 21 Apr 2020

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Running head: Marketing 301Marketing 301Name of the StudentName of the UniversityAuthor Note
1Marketing 301Executive SummaryThe main purpose of writing the particular report is to critically evaluate the variousmarketing tactics used by big supermarket retailer ALDI to compete. This various strategies areused by ALDI to market their product.The market is widely spread throughout all thepartsoftheworld.ALDI founded in the Country Germany.It an AmericanBeveragecorporationhavingits headquartered inAtlanta.Its product portfolio consists of various items which are required forday to day usages are available in the supermarket.The marketing plan formulated by the company helps them to reach among the topbrands. The company brings in product which is innovative and serves the customers withquality and quantity, packaging, advertising for sustainability in this market.To conclude it can be seen that ALDI has trusted brands which serve all the people.ALDI is focused on making various strategies so that it becomes easier for the customer to makea choice in the market for their product from the supermarket.
2Marketing 301Table of ContentsIntroduction......................................................................................................................................3Marketing environment...................................................................................................................3Description for target groupor target customerfor ALDI..........................................................3Targeting strategy............................................................................................................................4Type of segmentation..................................................................................................................5Positioning of the Product...........................................................................................................5Factors involved in positioning the product................................................................................6Marketing tactics.............................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
3Marketing 301IntroductionMarketing strategies used by all the retailers to grow in the industry. ALDI is one of theleading retailers spreading all over the World. The management and the director make businessplan and strategies and these helps the companies to become successful and also to establish andimprove or increase the profit from the business. The main intension in this report is to analyzehow ALDI gained the largest position in the industry as a retailer in the International Businessmarket. Originally the supermarket store was founded by the brothers Karl and Albreht.They hadtheir headquarters in Essen and thus have more than 8000 stores Worldwide. The marketingobjective of ALDI is to provide high quality products to the entire customer. Thus ALDI ensuresto sell those products to the consumers which they regularly need with a low cost. (Armstrong etal,.2014)Marketing environmentIn the marketing environment of ALDI, it is seen that there are five things price, product,place, promotion and the people which is important for marketing. The most important elementin the strategies made for marketing the product is the price of the product and the position andplacement of those products in the market place. Advertising also plays a vital in the promotionof all the products in that supermarket. The pricing of product sold in the supermarket ALDI isdone by the management and they decide it taking into consideration the market and the placewhere it is sold, the price of those products is based on competitor pricing. This strategy helpsthe company to sell product at a reasonable price thereby helping the company to attract moreand more consumers towards their brand (Arnold,2016).
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