Marketing: Current and Future Trends, Roles and Responsibilities of Marketing Manager

Marketing

Table of content
• Introduction
• Current and future marketing trend
• Marketing process includes four steps:
• Roles and responsibilities of marketing manager:
• Interrelation of marketing with other functional unit of organisation
• Importance of marketing role for a company
• Conclusion

Table of content
• Introduction
• Current and future marketing trend
• Marketing process includes four steps:
• Roles and responsibilities of marketing manager:
• Interrelation of marketing with other functional unit of organisation
• Importance of marketing role for a company
• Conclusion

Marketing refers to the set of activities or processes that are followed by a company in order
to communicate, influence and persuading the customers behavior for making purchases.
Marketing plays an essential role in growth as well as success of a company as it is a
combination of various activities that support in influencing customers attitude. Cadbury
always tries to interact with its customer by performing several promotional activities with
the aid of print and digital media.
Introduction