Roles and Responsibilities of Marketing in Cadbury

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................1
P1 Major roles and responsibilities of marketing functions...................................................1
M1 Analysis of roles and responsibilities of marketing with examples ................................3
P2 Marketing's Roles and Responsibilities in an organisation..............................................4
D1 Analysis of key elements of marketing ...........................................................................5
TASK 2............................................................................................................................................5
P3 Marketing mix to achieve business objectives..................................................................5
M3 Tactics applied to demonstrate achievement of business objectives ..............................7
TASK 3............................................................................................................................................8
P4 Produce marketing plan for business ...............................................................................8
D2 Strategic market plan applying 7 p's...............................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In order to promote their goods and services in an effective manner companies use
marketing. Marketing is a promotional tool used by many companies to attract large customer
base towards them (Baker, 2016). There are a number of activities included in marketing such as
market research, advertisements, promotions etc. Following report is based on Cadbury. Cadbury
was founded in 1824 in England by John Cadbury. This following report consists of key roles
and responsibilities in marketing. Relationship between marketing department and other
departments is also included in it. A comparison between Cadbury and its competitor Nestle is
made based on marketing mix process. In the end this report consists of a marketing plan for
Cadbury.
TASK 1
P1 Major roles and responsibilities of marketing functions
A process which includes an organisation sharing their ideas and views with customers
about the product and services offered by them is called marketing.
Concept of marketing- Concept or marketing states that it is required by a company to
analyse the demands , requirements, needs and wants of a customer before taking any decision.
So that requirement of customers can be satisfied (Agic and et. al. 2016).
Trends in marketing ( Current and Future)- Due to developing industry in today's
competitive world marketing process is changing continuously. In context of Cadbury it is seen
that company uses traditional method of print media for advertising its products. Print media
includes poster, magazines, newspapers, and many more. This helps Cadbuiry to promote their
products and services effectively. Cadbury also chose social media as a platform to promote their
products. Social media captures masses around world without much expenses. This tool has
proved to be profitable for Cadbury.
Marketing Process: The process of marketing which is used by Cadbury consists of four steps:
 First Step- First step includes examining all the opportunities that are available in
market. These are external opportunities which includes needs, demand and requirements
of customers.
 Second Step- After analysing all this Cadbury choses a target market. Target market for
Cadbury is usually that area which generates maximum profits for Cadbury. In this step

customers are also distributed according to their requirements so that each need can be
addressed.
 Third Step- Once target market is identified, marketing team of Cadbury makes a
marketing plan. This plan mainly focuses on ways in which Cadbury can provide its
products and services to target customers in best way possible.
 Fourth Step- This is last step where plan created by Cadbury is brought into execution.
The purpose of this is to promote products and services provided by Cadbury in effective
and efficient manner.
Cadbury being a confectionary set up in UK brings out high quality products for their customers
worldwide. The chocolates brought by company are unique and popular worldwide. In given
scenario it is examined that marketing functions include many steps which help inincreasing
profits for the firm. Marketing department has an essential role in survival and growth of
Cadbury (Stewart, and Gugel, 2016). Company attracts a number of cutomers towards their
brand through marketing practices. Various functions which should be performed by marketing
department are mentioned below:
1. Market Information- The first step in marketing is collecting information from
market. This information refers to examining demands and requirements of a
customer. Both internal as well as external factors that have an effect over
Cadbury are analysed. Cadbury also looks into the suggestions and reviews of
people about their products. This help them modify and change their products
according to customer's preference. This also helps in segmenting of market.
2. Financing: In marketing department many such functions are included that need
assistance of finance. Instances can be taken such as credit provided to some
regular customers, so that relationship with them is not hampered. Also marketing
team many a times need to bargain with retailers about prices. Company also
provide credit to retailers in order retain them with Cadbury. Taking help from
these functions company increases profitability as well as its competition in
marketplace.\
3. Market Planning: The topic itself makes clear that main function of a marketing
team is to market its product. In order to do so marketing manager is required to
prepare an effective plan. The motive of this plan is that targeted marketing